INSIDE IMAGE CONSULTING
As we near July 4th, summer sales begin to pop up in every direction. This season’s clothing and accessories are currently in stores at 30, 40 even 50% off of original prices! It’s a great time of year to take advantage of the sales with your clients and grab those fabulous finds for less. Encourage your clients to add a few more summer staples to their wardrobes—T’s, dresses, sandals – and to replace some of those summer whites that may have gone dingy.
Truth be told, I’m a big proponent of shopping the sales, but I’m not a big fan of shopping them exclusively. My shopping philosophy is to shop twice a retail season: in the beginning of the season for pieces your client must have to fill major wardrobe gaps (like that great pair of dress ‘em up, dress ‘em down black trousers or a classic trench) or items that are needed to complete an outfit. Those should be purchased at the beginning of the season—when the selection is best. Then, at the end of the retail season, I recommend adding those pieces that are the ‘nice to haves’—items that are not critical to your client’s wardrobe but rather add spice and variety to their existing pieces. They may also be repeat purchases (aka ‘back stock’) to items that they love and wear now.
Remember, our clients sometimes go into a shopping frenzy at sale time and buy things just because they are on sale. As their image consultant, it’s our job to help them determine what items are smart purchases, regardless of the price.