etching of musicians

Illustration Interview

Meet our Instructor,  Joan Chiverton!

Joan Chiverton

So, tell us a little about yourself…

I’ve been an artist and illustrator my whole life. Recently I’ve discovered I really enjoy etching, monoprinting and silkscreen printing. I make it a point to sketch wherever I go. I often bring etching plates to concerts and jazz clubs and work directly on them at those venues.

I’m currently represented by The Old Print Shop, where I’m showing a new series of musician etchings this fall.

I’m on the Board of Directors of the Society of Illustrators. I teach at the Fashion Institute of Technology, and Harbor VA Hospital. And I organize a special sketching program at the Bard Graduate Center Gallery. My work has been in the New York Times, Wall Street Journal and numerous other publications.

I’ve also worked with numerous ad agencies and corporations as an award-winning art director and designer.

I can’t remember a time I wasn’t painting and drawing. My father, Albert Pels, was a fine artist, my mother, Gertrude Pels was an artist and children’s book writer. I’ve also managed to make time to raise 3 amazing children, Michael, Peter and Julia.

etching of musicians
Etching of musicians


Was there a project or accomplishment that you consider to be significant in your career?

I won Art Director’s Club awards and One Show gold awards as an art director in New York City before becoming creative director at several ad agencies in the Albany, NY region, including owning my own business. During that period, my companies won hundreds of creative awards. I also had a close working relationship with the New York State Children’s Theater in Albany, a pioneering theater group that saw the debut of many important plays and musicals.

Since my return to New York City, I’ve concentrated on illustration, my first love. The city is, and has always been my favorite subject, and I’ve been creating work that captures its people and its music.

concert sketched on location by Joan Chiverton
Concert sketched on location


Tell us about your current/upcoming exhibits…

Recently I’ve had exhibits and been part of shows at the Society of Illustrators, NY Society of Etchers, New Jersey City University and the Mehu Gallery. I am represented by The Old Print Shop on Lexington Ave and 30 Street.

sketch at Bark Dog Walk for Cancer Society
sketch at Bark Dog Walk for Cancer Society


What do you enjoy most about teaching?

When students start to draw they observe their environment and see the world differently. It literally changes their lives. I especially enjoy seeing some of my students progress professionally and gain recognition in the arts. And of course, I love to see students using the talents and skills they’ve learned with me, to enrich their lives and professions, whatever path they choose.

Thank you for taking the time to chat with us!

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Joan Chiverton teaches SXD 635 Quick Sketching for the Pet Product Business and SXG 140 Life Drawing Basics for Costume Design.

Brandpsychlogo

THE BRAIN BRAND GAME

Lead with your Left and Hit with your Right?

Brain-oriented web marketing is now entering the highly scientific realm of robotic chips, wearable tech and intense FMRI research on the human brain. Marketers and brand strategists are thinking of how content can be invented with appeals that will hold their own in the customer’s mind. That is while we may still possess the ability to control our own thoughts — until the day when artificial intelligence may become more dominant.

Today’s brand strategist may wish to consider the brand-positioning appeals and approaches that communicate with the common left-brain and right-brain dominance theory. And most important in today’s omni-media and mobile brain assistants, (PDA meets a new MBA), is brand content that communicates to both the left and right brain hemispheres.

Considering more recent science that might debunk this separation of the brain (see links below), here are some strategies that consider the left and right whole-brain brand game:

Connect to a Google Place Page where a brand can present rational brand attributes for the left-brain and then emotional and creative inspirations for the right-brain customers. Giving customers the opportunity to contribute their own perceptions that may create on-line response content to further promote the brand. We are all aware of how different people react to different products and brands based on their own buying psychology and now having the opportunity to provide their own referrals and opinions.

An innovative way to attract customers could be to create left or right brain focused content, or provide a combination of left and right brain content that will relate to the more self-aware, self-styling customer. For example, automobile advertising that sends a message of high-tech performance might connect with the left-brain and sexy dramatic design might connect with the right-brain. A combination of both messages reaches the whole-brain thinker.

The whole-brain brand game can certainly make the most of omni-media with the selection of a mix of social media to encourage brand loyalty that is measured by CLM, Customer Loyalty Metrics. All brands are searching for new techniques, and using psychology, old and new, to attract and hold on to the ever-changing mind of the consumer.

Jockey brand is “Supporting GreatnessTM“ by incorporating images of iconic men in history, e.g., General Patton, Babe Ruth, Neil Armstrong, in their new campaign. We see a strategic blend of clever, product benefit copy and attention-getting visuals.

jockey ad
Clever whole-brain tie-in with the emotion of WWII icon General George S. Patton and Jockey’s rational product benefits.

For a PRO Left-Right Brain discussion, go to:
http://www.chatterbuzzmedia.com/brain-vs-left-brain-marketing/
“Left brain marketers list off the product or service’s functions, reasons why it is needed and why it is the best of its kind available. They approach customers from a very practical standpoint and deliver their information in an orderly and organized fashion. Right brain marketers, however, promote their product or service through story telling. The plot of their campaign introduces a problem, has a climax and then presents the solution as being whatever they are selling.” …

For a CON Left-Right Brain science discussion, go to:
http://www.livescience.com/39373-left-brain-right-brain-myth.html
Popular culture would have you believe that logical, methodical and analytical people are left-brain dominant, while the creative and artistic types are right-brain dominant. Trouble is, science never really supported this notion.
Now, scientists at the University of Utah have debunked the myth with an analysis of more than 1,000 brains. They found no evidence that people preferentially use their left or right brain. All of the study participants — and no doubt the scientists — were using their entire brain equally, throughout the course of the experiment. …

Whichever side you may take in this discussion on left or right brain orientation, we suggest that we all maintain our sense of humor:

drawing by Art Winters
drawing by Art Winters

We would like to hear from you:  Are you a left, right or whole-brain marketer?

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Licensing Class

My licensing class is coming up shortly.
https://epay.fitnyc.edu/C20737_ustores/web/product_detail.jsp?PRODUCTID=4522&SINGLESTORE=true

If you are starting a business, have a business, or know someone starting a business, this class will provide ideas on how to grow a business by licensing.  Also how to protect your business.

Guest speakers will be there from the fashion industry.

In the meantime, if anyone has any licensing questions please ask them through the blog or at this email:
sholtzman@holtzmancom.com
All queries will be answered through the blog.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Advance your career. Pursue your passion.