PERSONAL CUSTOMER EXPERIENCE… PCX

Mobile 1 to 1– is No. 1

Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others.

What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers will be selling personalized ads that can target 1 to 1 with advanced Web videos. Digital PCX will also help retailers improve their omni-channel blend between digital, mobile and physical — “brick and mortar”– in innovative ways.

Drawing by Art Winters
Drawing by Art Winters

What does this all mean for the future of PCX? Is the future of media all about our mobile devices? This rapidly advancing mobile age has certainly created remarkable omni-channel experiences for consumers everywhere in the world, from obtaining instant news, entertainment, to shopping options galore. The interaction that must now be an essential factor for developing strategic PCX is and will continue to be mobile.

With the newest mobile technology in the hands of the customer, retailers are increasing their use of mobile devices to enhance the in-store sales associates’ ability to better serve their customers face-to-face. Whether it is to check prices of competitors; expand the inventory beyond what the store can or does carry; read reviews; arrange for special ordering and shipping; and even to geotarget customers with special and relevant offers as they move through the store.

A newer app option to explore is the concept for visual searching – photographing an item seen on someone while in the street and asking the retailer what they have that is similar.

people

Both the brand and retailer’s mission is to help the customer enjoy the shopping experience and deepen the relationship between them.

What new PCX technologies have you experienced and enjoyed?


Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Spring Trends 2015

Written by: Intern Oaishe Khandoker

Spring is here and many trends have been spotted in recent fashion shows. As the cold weather is ending, and flowers blossoming, many trends represent the beauty of spring.

Michael Kors Spring 2015 Ready to Wear

In Shanghai, designers manipulate fabric to create texture, volume and completely transform them. Similarly, texture is shown in fabrics in Tokyo, where 3D fabric flowers are placed on garments. There are a variety of flower placements, such as oversized repeats, decorative application, varied scales and scattered. This trend has also been seen on the runways shows on Rebecca Taylor and Michael Kors. Florals have also been detected in embroideries on sheer fabrics to resemble delightful gardens.

Alberta Ferretti Spring 2015 Ready to Wear

Another trend that has been spotted in many runway shows is nude colors, which have been inspired by the light hues of makeup palettes. These colors are soft and sophisticated and are perfect for spring for sheer and silky satin clothing. Some designers to use cosmetic nudes are Sharon Wauchob, Haider Ackermann and Vionnet. Sheer fabric is also used by itself in many runway shows as well as with embellishments to create movement on a barely there fluid surface. The sheer fabric trend uses light silks and layering with chiffon to help achieve a feminine look. Sheer fabrics are also combined with knit fabrics, such as ultra fine silk, mohair and viscose blends to create a pattern suitable for the spring weather.

Floral designs, either done in fabric manipulation or actual application of 3D flowers are used frequently to resemble spring’s blooming flowers. Fabrics for spring 2015 are also breathable materials. Even knits that are used are thin and combined with sheer pieces. These trends for spring 2015 are light and feminine; perfect for the spring weather.

 

Licensing

If you have  a fashion or other business, a great way to grow it is by licensing.  You see Daymond and Kevin offer to license all the time. Find out how lucrative licensing can be in 4 easy sessions.

Guest speakers from industry will compliment the lessons.
Class begins April 20th!


Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Advance your career. Pursue your passion.