Some Big (and not so big) Business Tactics Startups Should Avoid

Here’s a list of some things big businesses do – actually it’s the people in them – and what to avoid when you’re starting your company:

  • Use employees like toilet paper – don’t get involved with them and turn them over regularly – this gives the company/you a horrible reputation, and disincentives employees – disgruntled employees make “mistakes” and work gets sloppy. I was at an ad agency once where one client’s logo found its way onto another client’s ad.
  • Tell your employees how great the company is doing while underpaying them – the bosses get all the bonuses and the employees struggle.  Results:  see disgruntled employees above.
  • Ignoring a product issue or trying to cover it up.  Sooner or later the truth comes out and the company gets in trouble.  Use J&J’s textbook example of how they handled the Tylenol crisis as the ethical way to proceed — http://www.aerobiologicalengineering.com/wxk116/TylenolMurders/crisis.html
  • Purposely cut lines of communication within the company or illegally raising capital. Management, board members, and investors and sometimes law firms are left out of an important communications loop.  Sooner or later the culprits get caught. Ultimately it’s at the company’s expense.  See “A tale of how successfully raising capital leads to bankruptcy” below.
http://www.newyorklawjournal.com/id=1202597030328?back=law
http://www.newyorklawjournal.com/id=1202597030328?back=law

When in doubt here’s a simple rule to follow:  The Golden Rule.  Sounds trite but when you treat your employees how you would like to be treated, then you develop a great team. When I have consultants working on projects with me, I pay them before they bill me.  This instills appreciation and loyalty and guess what?  When I have a project, there’s never a wait or conflict – they are there for me every time.  And they turn out their best work for me and my clients.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

RE(ward)TAIL?

Small Town and City Retailing that rewards the community, retailers, and customers…

Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking.

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Retail Therapy is offered by SPREE at the Fashion Square, Biltmore Fashion Park and Kierland Commons Luxury Malls in Scottsdale, Arizona

This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork by local artists and artisans.

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Collaborating between local shops and organizations is often a win-win outcome.

In tandem with, and actually preceding the shopping reward could be a Rewardtailer’s complementary multi-media strategy of reward advertising.

Also a Rewardtailer’s advertising should not only offer purchase rewards and overall discounts, the consumer is inundated with a plethora of offers and the followup survey — so the question should be: What will make YOUR offers/rewards different and more desired by your customers?

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Lucky Magazine offers Lucky Points, their Lucky Closet, and exclusive access and CX experiences. Luckymag.com/shopoutnyc

Could you envision offering purchase rewards that provide Knowledge and Value of the town’s or retailer’s history — developing a special intriguing persona?  The Reward strategy is part of the customer’s Decision-making process.  As we have written before, Knowledge, Value, and Decision is a KVD strategy that can build a mutually valuable relationship.  People and companies desire a community that is involved in the happiness of their residents and success of their businesses.

Before the razzle dazzle of our fascination with technology gets us all excited…  Let’s remember that “there is nothing as powerful as a good idea whose idea has come.”  (Thank you Victor Hugo — even then and all the way to now.)  At the core of our new strategies must be something that will carry the day…  This is the excitement of retailing through the centuries — if you want a historical view, watch PBS’s Masterpiece retail stories: “Mr. Selfridge” and “The Paradise.”

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What will we, “our time,” be known for in our future years?

Perhaps — ADVERTISING?  Interactive print newspapers in 4D?

Drawing be Art Winters
Drawing be Art Winters

For more on the use, value and research on Loyalty Programs:

http://www.bizjournals.com/prnewswire/press_releases/2014/10/16/MN38644

A Loyalogy Consumer Study finds that retail reward programs may increase shopper spending by 33% — and with Millenials — 41%.

http://apparel.edgl.com/news/can-loyalty-programs-really-increase-sales-91630

“70% of members feel loyalty programs are part of their relationship with a company/brand.”

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

PC vs Mac

Guest Blogger: Instructor Walter Atkinson

The difference between PC and Mac computers is not at all like it used to be.  Both have similar specs. It is all about what is inside the computer. I teach on both PC and Mac.

Macs have a better operating system and are fantastic for
2D applications, music recording and all the Apple apps.

Quality PCs  are fantastic for 2D applications, music recording and are more powerful with 3D applications.

The Mac computer structure does not favor 3D. That is why gamers and 3D artists usually use PCs.

I use a Falcon Northwest PC. They are considered one of the top computer makers in the world. Falcon is featured at all the top technology shows. And ironically, you never heard of them.

Other than  cntrl = apple and alt = opt. The interface is similar with some difference, but easily adaptable.

PCs and Mac computers are not at all like they used to be.

Students should learn to be be great with PC’s and Mac’s. There is very little difference and companies use both.

Walter Atkinson
Walter Atkinson

I teach at FIT and LIM College. Undergrad, Continuing Ed, Alumni and MBA students. I have taught at many companies and have taught hundreds of private students. I am even currently teaching an eight year old 3D Maya.

I offer classes in Photoshop for 3D printing, Sketchup for 3D printing, Photoshop, Sketchup for Interior Design, Illustrator for Fashion, Maya for 3D printing and Maya character rigging.  Many of my classes are offered in the FIT Continuing Ed program.

Other than that, I am working on recording my classes for my online Wizards school and with social media. They are revamping my ancient http://www.walterjohn.com website.

A busy, busy Spring it will be.

Advance your career. Pursue your passion.