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School of Graduate Studies

The New Rules of Retail Engagement: How to Reach Conscious Consumers

By Brooke Blashill (Class of 2015) Senior Vice President, Ogilvy Public Relations Worldwide, and Director of The Boutique @ Ogilvy For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion Summit, the preeminent global forum for sustainable […]

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School of Graduate Studies

NY Seminar: No Sleep Till Brooklyn

GFM students took a break from lectures at the SUNY Global Center in Manhattan during the recent New York seminar to spend a day exploring the rapidly evolving and consistently inventive retail environments of Williamsburg and Greenpoint, Brooklyn. These neighborhoods –transformed from their origin as industrial, manufacturing centers, and home to thousands of immigrants who moved […]