Categories
School of Graduate Studies

The New Rules of Retail Engagement: How to Reach Conscious Consumers

By Brooke Blashill (Class of 2015) Senior Vice President, Ogilvy Public Relations Worldwide, and Director of The Boutique @ Ogilvy For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion Summit, the preeminent global forum for sustainable […]