Biella/Torino/Casa Zegna


What I love about studying in Europe are the fieldtrips we get to go on. How many American students can say that went somewhere in Italy for a week with school? We get a lot of awesome opportunities, especially when companies are kind enough to open their factory doors to let us have a peek inside.

We learn about the design process, but when seeing it actually put into reality with your own eyes, it’s cool. A few weeks ago my program and I went to Torino and Biella for a week, both in the region of Piemonte. Biella is in the countryside and Torino is a city. Both are smaller than Milano, quaint and intimate. They were both a nice break from the hustle and bustle of Milano.

My personal favorite visit we did was at “Casa Zegna”, which is the company that produces and designs the Italian men’s company Ermenegildo Zegna. The “casa” aka house is in the city of Trivero, which is in the province of Biella. The entire land was once the family’s home, now converted into an archive type of museum.  They are extremely proud of their products, and the quality of wool they produce.

It was interesting to hear how they begin to design the collection for Ermenegildo Zegna, and this type of treatment they do to the suits to make them water and stain resistant. The design even poured ketchup, soy sauce, and highlighter to prove his point!  It makes a huge difference when the quality of a garment is not only high, but also well developed in terms of concept. The Zegna family is extremely innovative in that sense, as well as helping the area of Trivero.  They have created tons of jobs with this concept of “Casa Zegna”, and trying to enhance the agriculture in the mountains of the area. They are concerned with their product, as well as helping the area of their origin. Here are some photos.. 

Yes, this was once the Zegna family's home!

100% wool straight from the sheep

Fabrics for the next collection

They create a sample fabric of the same print in different colors to decide

Color stories of past collections

I want it!

The hallway leading to the offices

View outside the Casa

Beautiful image from the museum 

Their herds

From the museum 

More garments from the museum 

Exceptionally tailored men's suiting

Their archives 

Upon entering the casa


For more information on Casa Zegna.. 

http://www.casazegna.org/eng/

Biella/Torino/Casa Zegna


What I love about studying in Europe are the fieldtrips we get to go on. How many American students can say that went somewhere in Italy for a week with school? We get a lot of awesome opportunities, especially when companies are kind enough to open their factory doors to let us have a peek inside.

We learn about the design process, but when seeing it actually put into reality with your own eyes, it’s cool. A few weeks ago my program and I went to Torino and Biella for a week, both in the region of Piemonte. Biella is in the countryside and Torino is a city. Both are smaller than Milano, quaint and intimate. They were both a nice break from the hustle and bustle of Milano.

My personal favorite visit we did was at “Casa Zegna”, which is the company that produces and designs the Italian men’s company Ermenegildo Zegna. The “casa” aka house is in the city of Trivero, which is in the province of Biella. The entire land was once the family’s home, now converted into an archive type of museum.  They are extremely proud of their products, and the quality of wool they produce.

It was interesting to hear how they begin to design the collection for Ermenegildo Zegna, and this type of treatment they do to the suits to make them water and stain resistant. The design even poured ketchup, soy sauce, and highlighter to prove his point!  It makes a huge difference when the quality of a garment is not only high, but also well developed in terms of concept. The Zegna family is extremely innovative in that sense, as well as helping the area of Trivero.  They have created tons of jobs with this concept of “Casa Zegna”, and trying to enhance the agriculture in the mountains of the area. They are concerned with their product, as well as helping the area of their origin. Here are some photos.. 

Yes, this was once the Zegna family's home!

100% wool straight from the sheep

Fabrics for the next collection

They create a sample fabric of the same print in different colors to decide

Color stories of past collections

I want it!

The hallway leading to the offices

View outside the Casa

Beautiful image from the museum 

Their herds

From the museum 

More garments from the museum 

Exceptionally tailored men's suiting

Their archives 

Upon entering the casa


For more information on Casa Zegna.. 

http://www.casazegna.org/eng/

Li Edelkoort:Trend Union


Today my program and I attended the lecture by the trend forecaster Li Edelkoort at Politecnico di Como. Lago di Como is only a forty-five minute train ride from MilanoTo be able to see Ms.Edelkoort speak about trends in general is a great opportunity, and this was my second time. I am beyond lucky. 

She is practically the “guru” of trends, like the chosen one for it in the field of design. She is highly respected and listened to.  Her company “Trend Union” has worked with all different types of companies, ranging from cosmetics to Coca-Cola. Season after season she has influenced not only the fashion world, but also the world of industrial design, packaging, etc.

She opened up the lecture with a review from last year’s lecture, which is not really last year seeing as trends are forecasted two years in advance, therefore 2013. I had been to this specific lecture last year. During the review, she spoke about which designers had applied these trends during fashion week. The trends included lots of light colors, pastels and the idea of the “gift of light”. To see a trend actually applied to a garment is interesting and enlightening, it shows the magic of her work put into realistic situations. She also emphasized that trends are not about personal taste, what you and I prefer, but they are based upon what is to come in the near future. 

For 2014 she focused mainly on “nomadism”, which is the idea that as humans we are beginning to live in a nomadic lifestyle. We have the desire to go on the road and continue our lives in this manner. We are now free; we all have access to Wi-Fi and Internet. We can work from the desert, the countryside, our bed; no one will know the difference. The office is no longer a necessity.

The concept that we are now “free” will signify that we would like to gain even more freedom in the future. She applied this to the concept of not having an actual bed, substituting it for possibly choosing to sleep in the garden or guestroom.  The need to constantly travel, see other cultures and have constant movement in our lives. I agreed with her opening statements about this nomadic lifestyle, we are constantly on the move with all of our gadgets. She also publishes a magazine titled, “Bloom” which follows the changing trends in flowers, I find it really inspiring. Here are some images from the site.. 






Here is the link to explore the world of Ms. Edelkoort a bit more in depth..

http://www.edelkoort.com/

*Photos courtesy of Bloom Magazine's site 




Li Edelkoort:Trend Union


Today my program and I attended the lecture by the trend forecaster Li Edelkoort at Politecnico di Como. Lago di Como is only a forty-five minute train ride from MilanoTo be able to see Ms.Edelkoort speak about trends in general is a great opportunity, and this was my second time. I am beyond lucky. 

She is practically the “guru” of trends, like the chosen one for it in the field of design. She is highly respected and listened to.  Her company “Trend Union” has worked with all different types of companies, ranging from cosmetics to Coca-Cola. Season after season she has influenced not only the fashion world, but also the world of industrial design, packaging, etc.

She opened up the lecture with a review from last year’s lecture, which is not really last year seeing as trends are forecasted two years in advance, therefore 2013. I had been to this specific lecture last year. During the review, she spoke about which designers had applied these trends during fashion week. The trends included lots of light colors, pastels and the idea of the “gift of light”. To see a trend actually applied to a garment is interesting and enlightening, it shows the magic of her work put into realistic situations. She also emphasized that trends are not about personal taste, what you and I prefer, but they are based upon what is to come in the near future. 

For 2014 she focused mainly on “nomadism”, which is the idea that as humans we are beginning to live in a nomadic lifestyle. We have the desire to go on the road and continue our lives in this manner. We are now free; we all have access to Wi-Fi and Internet. We can work from the desert, the countryside, our bed; no one will know the difference. The office is no longer a necessity.

The concept that we are now “free” will signify that we would like to gain even more freedom in the future. She applied this to the concept of not having an actual bed, substituting it for possibly choosing to sleep in the garden or guestroom.  The need to constantly travel, see other cultures and have constant movement in our lives. I agreed with her opening statements about this nomadic lifestyle, we are constantly on the move with all of our gadgets. She also publishes a magazine titled, “Bloom” which follows the changing trends in flowers, I find it really inspiring. Here are some images from the site.. 






Here is the link to explore the world of Ms. Edelkoort a bit more in depth..

http://www.edelkoort.com/

*Photos courtesy of Bloom Magazine's site 




Roma/Firenze/Amalfi Coast, che un’estate incredibile!

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I cannot believe that only a year ago I had just been settling into Milano. A year really goes by in the blink of an eye. To have the opportunity to come back was what I had wanted to do all along. Sometimes a person knows when they belong in a place, and in this moment right now, I belong here.

I seriously have had the most amazing summer, and I cannot believe how quickly it vanished.  After school finished, I had the pleasure of traveling a bit with my best friend Kathryn. We went down South for a bit of an adventure to Firenze, Roma, Capri, Anacapri, Sorrento and Pompeii.

Firenze was just a small little venture, a cross road between Milano and Roma, it was my fourth time, Kathryn had never been and of course had to go, after all it is where the Renaissance was born.

It had been my first time returning to Roma in about five years and I was the official translator, and I had no problem in doing so. It was a bit funny to me that someone had to rely on me to translate! Could it be the little American girl directing in the big city of Roma?

We ventured out every day, walked most of the time, and explored what the city had to offer. Had a gelato or two (or three), and lots of meals filled with delicious pizza and pasta. Capri, Anacapri and Sorrento aka the Amalfi Coast, were all a wonderful dream and beyond surreal (thanks to an amazing trip planned by Bus2alps). Fresh granite, exquisite sandals made by hand in front of your face and the freshest seafood you will ever eat in your life.

Pompeii was very cool to see, having been one of those events I learned about in school years ago; being able to see it for myself was unbelievable. They were an extremely advanced civilization and had invented the first plumbing system! They also were extremely physically conscious (and maybe a bit vain). They had an outdoor gym, an indoor spa, as well as a brothel house.  

Here are some photos, and my next posts will talk about the journey following the rest of the summer.. New York and Israel! This week has a lot of excitement coming up, beginning the fall semester tomorrow (finalllly), and going on a trip with uni to Biella and Turino. Tante belle cose!


Trying to be artsy photo of Duomo in Firenze

Graffiti is art

Never can have too many Italian flags

Just live street props, obviously

This is what I find in Piazza di Spagna..

Sign for a protest

Inside the Pantheon

Some type of Military celebration we stumbled upon..

To find Heinz in Italy is to find gold during the Gold Rush

St. Peter's Basilica/Square

Inside the Basilica

Overlooking Anacapri

Entering Anacapi

Anacapri dream

Overlooking Capri

Sorrento by night

Pompeii ruins

Artifacts of the civilization

Vintage fiat in Roma
Victor Emmanuel Monument/Il Vittoriano


We all know what the outside of the Colosseum looks like, now have a look at the inside
Piazza Barberini

If you're interested in learning more about the trip I did with Bus2alps, here's the link (also, ask me about it as I can get you a discount!)..

http://www.bus2alps.com/en/tours/138/the-amalfi-coast

If you're interested in learning about what the lovely city of Roma has to offer, I recommend this link..

http://www.aviewoncities.com/rome