Li Edelkoort:Trend Union


Today my program and I attended the lecture by the trend forecaster Li Edelkoort at Politecnico di Como. Lago di Como is only a forty-five minute train ride from MilanoTo be able to see Ms.Edelkoort speak about trends in general is a great opportunity, and this was my second time. I am beyond lucky. 

She is practically the “guru” of trends, like the chosen one for it in the field of design. She is highly respected and listened to.  Her company “Trend Union” has worked with all different types of companies, ranging from cosmetics to Coca-Cola. Season after season she has influenced not only the fashion world, but also the world of industrial design, packaging, etc.

She opened up the lecture with a review from last year’s lecture, which is not really last year seeing as trends are forecasted two years in advance, therefore 2013. I had been to this specific lecture last year. During the review, she spoke about which designers had applied these trends during fashion week. The trends included lots of light colors, pastels and the idea of the “gift of light”. To see a trend actually applied to a garment is interesting and enlightening, it shows the magic of her work put into realistic situations. She also emphasized that trends are not about personal taste, what you and I prefer, but they are based upon what is to come in the near future. 

For 2014 she focused mainly on “nomadism”, which is the idea that as humans we are beginning to live in a nomadic lifestyle. We have the desire to go on the road and continue our lives in this manner. We are now free; we all have access to Wi-Fi and Internet. We can work from the desert, the countryside, our bed; no one will know the difference. The office is no longer a necessity.

The concept that we are now “free” will signify that we would like to gain even more freedom in the future. She applied this to the concept of not having an actual bed, substituting it for possibly choosing to sleep in the garden or guestroom.  The need to constantly travel, see other cultures and have constant movement in our lives. I agreed with her opening statements about this nomadic lifestyle, we are constantly on the move with all of our gadgets. She also publishes a magazine titled, “Bloom” which follows the changing trends in flowers, I find it really inspiring. Here are some images from the site.. 






Here is the link to explore the world of Ms. Edelkoort a bit more in depth..

http://www.edelkoort.com/

*Photos courtesy of Bloom Magazine's site 




An overview of Settembre: Pesto, Como, and Fashion Week

Here are some photos from various activities that took place during the month of September!
We learned how to make home made pesto in our Italian class! It was the most delicious pesto I have ever tasted! Take a look…

We took a day trip to Lake Como a couple of weeks ago.  Once we arrived in Como we took a boat to a beautiful old Villa with stunning gardens.

Milano Fashion Week happened a couple of weeks ago as well.  We were able to attend the Fashion trade shows where we were able to see all of the new collections and talk to some of the designers.  It was an incredible experience.

Clizia Ornato @ WHITE:Milano


 
It was an inspirational pleasure to speak with Ms. Clizia Ornato at WHITE:Milano.  The exceptional designer displayed two collections at her jewelery booth. The "Lo Voglio" collection
was a gorgeous model of traditional Italian artistry marrying elegant silver filigree to delicate, hand made lace.
The craftsmanship put into each piece is astonishingly beautiful.


"Filigree weaves develop blossoms of bobbin lace: the silk thread continues and complements the silver wire 'architecture' in an endless play of solids and voids, transparency and opacity, sensations of lightness and material strength.
With a leap in time and style, here we see pure tradition contemplating and evolving into a special spot in the universe of luxury and bridal haute-couture, with a piece of jewelry on the
 leading edge of contemporary."       
-Clinzia Ornato
Click here to visit the Clizia Ornato website