WHITE Fashion Trade Show Milano

Many of us FIT bloggers so far have written about Milan, but I feel as if I should elaborate on the the fashion trade show, WHITE, because it has been one of the most exciting fashion events I’ve ever been to and the most exciting even during our stay there. WHITE is for buyers that are interested in new labels for their store, and also for the press to help expose new talent to the world.

As a first year fashion design student, demotivation is something that will happen, since in the beginning you need to learn how to adjust yourself to be precise, which is something very difficult to do. However, this event allowed me to see what happens after the struggle of learning the technical processes of designing. There is an endless sea of creativity, and this can definitely be seen at WHITE.

 We got to interact with new designers that are eager to put their collection out there to the world. Some designers and brands that caught my attention were: PAOLA BALZANOA-LAB MILANOCC KUOVALENTINA DE PIETRIKTZLONDON INK (they have cool t-shirt prints), THE TEXTILE REBELS (they have very bold all-over prints on jackets and sweaters), and UNFLEUR. However, there are hundreds of designers in womenswear, menswear, accessory design, and footwear, that participate in this event. The best part is that the designer can actually express their mindset to you about their collection and their vision.

 A designer that really inspired me was Paola Balzano. She has a very artistic and innovative vision that she put to practice through her collection that she was showcasing. She used her paintings as the prints that would be on her garments, which I thought was really great because I feel as if sometimes people believe that painting and fashion needs to be two separate things. As a future designer, I would also like to incorporate some of my personal artworks into my fashion.

 Besides the amazing fashion, you can get a lot of free magazines, or even buy fashion magazines that aren’t usually sold at your local newsstand, which is great.

 I think if an opportunity comes up for you to go to a fashion trade show, say yes. It’s an amazing event!

Milano

It has been over a month since we arrived in this beautiful land that mothers the worlds finest architecture, art and fashion houses. Between school and settling down our schedule has been saturated. Last week we were lucky enough to be in Milan for fashion week. Even if we were not attending the shows we got a vast feeling of the city at its best.

The First stop was Como. We visited Riccardo Mantero Seterie’s office where we were presented from antique archives to current prints. That same afternoon we paid a visit to its factory Mantero Seta and had a tour throughout the color kitchen and the printing of designer fabrics. My heart skipped a bit when I got a glimpse of the double C’s on the printers.

Day 2 was a full Milano day went to the top of the Milan Cathedral. Dedicated to Santa Maria Nascente. Of course we had to get our retail therapy, or should I say observe and take detailed notes for our class at the department store Excelsior. One of the coolest environments I have been in. Following, we went to the trade show “White”. (sorry, no pictures) It was a great to see all of these fashion brands, from makeup and fragrance to shoes and accessories. Innovative beautiful quality shadowed most of the booths. To conclude our day, with a cherry on top went to Rossana Orlandi Concept store. Where art was the main component. Furniture and other pieces were manifested in all forms of beauty while some others might call it weird.

Our final day consisted in a series of fashion exhibits the 1st one was Palazzo Morando Custume Museum, followed by Vogue “Who’s Next” and Anna Piaggi’s “Hat-ology” and to wrap up our itinerary, one more retail store 10 Corso Como.

This voyage was truly enticing and inspirational, and this is just the beginning.

-Natalie