What’s Gucci, yo?

Hey guys!

My name is Zach, and I’m studying International Fashion Merchandising/Marketing in Florence for my 3rd year at FIT. I’m pleased to say that I’ll be blogging for the FIT in Florence blog now!

Today, us Merchandising/Marketing students took a trip to the GUCCI Headquarters, located in Scandicci, just outside of Florence. In this particular building, there are 1,200 employees. Despite the pouring rain, we were all wide-eyed and excited to see the secrets held inside of this huge designer facility. Upon arrival, we received guest passes with our names on them to be worn around our necks.

We were greeted warmly by a girl who was not much older than us students. She studies part time in Milan and works full time as an assistant to the Production Manager for Gucci in Scandicci. She gave us a tour of each department of the facility. Here, they develop products and create all of the prototypes which are then sent out to 60 different factories who produce and assemble the goods. We were shown an archive of every textile used for their accessories. Every kind of leather (crocodile, python, Louisiana alligator, ostrich) with every type of finish imaginable. I personally loved the black “rubberized” leathers. The things I’d do for a motorcycle jacket of this material! We saw furs of all forms and colors, synthetic materials, sheet-thin deer-skin, and more. The artisans showed us how they cut the leathers, using only the most flawless parts of the leather and using the less-nice parts for finishing touches and small goods. They source from the best tanneries located in Florence. Everything is hand cut using a very tiny, special cutting knife that’s sharpened before every use. Going through the workshop, we saw tons of skilled workers, each working on a different Gucci product, mainly handbags. There is only one man who makes the customized travelling trunks. They take about a month to make each, and sell for an unimaginable amount. You can take your pick from buying a new house, or a hand-made Gucci trunk. Some recent clients mentioned were Rihanna and John Travolta (who apparently uses his two trunks as coffee tables). They can be made with any textile of your choice, and are finished with luxurious hardware, usually gold. Lastly, we were taken to “the bamboo room.” This is where they finish, heat and reform stalks of bamboo for their famous “bamboo bag”. The bamboo is imported from China, and only the roots are used because they are strong and not hollow like the plant itself.

Walking through the halls of Gucci’s headquarters is an overwhelming feeling. We all know gucci, and the quality that is associated with it. Some of us know the crazy story of the Gucci family (Guccio’s vision, the rebellion of his grandchildren, Maurizio’s assassination). Gucci represents a powerhouse of a family, their struggles, and their triumphs. Along the walls are black and white photographs from the 60′s, 70′s and 80′s, showing family members, celebrities, and handsome people wearing Gucci. The lights inside were bright and everything sparkling clean. I hope to someday work at a place like this.

The next time you see a Gucci bag, consider the amount of time and effort that goes into making it. Know that it passes through this facility in Scandicci, and is, in every aspect, a luxury item!