To say how crazy it is that I have been here in Florence for a month already is a complete understatement. The weeks seem to go by so fast, and the weekends speed by even faster. Having Fridays off is great and it allows for more time to travel, whether it be inside Italy or to another country. I have been trying to keep a list of all of the amazing restaurants, stores, gelaterias, etc. that are my favorite, but I just can’t find enough time to jot everything down!
This past weekend (from Sunday to Tuesday) all 70 of us FIT students made our way to the fashion capital of Italy. We arrived early Sunday morning and from there we began our adventure. Our trip started out with us dropping off our luggage to our hotel and then making our way to the “Super Collections” trade show that was occurring. Once we were there we walked around and looked at all of the amazing merchandise that was being shown. It was great to see merchandise at an international trade show, as most of the merchandise, let alone brands, were all very unfamiliar to me. I was personally able to see a multitude of brands and companies that are not shown at trade shows in the U.S. During the trade show, we were all able to complete our findings for two of our fashion merchandising classes which was very helpful.
After we left the trade show we took the metro to the Duomo and from there we began to see the real city of Milan. Milan fashion week was occurring while we were still there and Milan is of course, known for its one of a kind fashion. Stores on every corner and people bustling throughout the city streets. We were fortunate enough to take a guided tour of the Duomo di Milano which led us up the stairs of the Duomo itself and out on the main rooftop. While sitting there, it was an unbelievable feeling, to actually sit and think of where I was sitting in that very moment.
Monday rolled around quite soon, and our day was full of fashion visits and a trip to Como to see the silk factories and textile factories. Our FMM group was split into two and I visited the Mantero Factory. It was amazing to get to see how brands such as, Gucci, Vivienne Westwood and Valentino print their silk scarfs. There were silk screen printing and digital printing. It was interesting to see which form companies print their merchandise on. Higher end brands normally print through silk screen printing since it takes longer and to uses more materials and lower end companies use digital printing. Having observed both, they seemed both very efficient and both of good quality. After visiting the factory we were able to see the archives of the Mantero company and view their oldest fabrics and books used. Once that was over we were able to enjoy the rest of Como and take in all of its beauty. Como is a very pretty city and very quiet (now I know why George Clooney chose to have a house there). The lake is beautiful and relaxing and after lunch my friends and I ate a gelato as we walked around the lake.
After a full two days on Sunday and Monday, Tuesday was just as busy. Fortunately, we were able to wake up later and get in as much sleep as we could (I mean, what college student doesn’t love their sleep?) Anyway, Tuesday morning we were off to have private store visits of both the Excelsior and LaRinascente department stores. Both of which are two very different stores targeted to two very different demographics of customers. The Excelsior store is on the more higher and exclusive end of the spectrum and LaRinascente is targeted toward the higher end everyday shopper, almost like a Bergdoff Goodman’s or higher end Bloomingdales. After our tour we were headed over to the Chagall Exhibit that was going on. We had a guided tour as well, and it was very informative and interesting to hear about Marc Chagall’s inspiration and life as an artist. After looking through the exhibit it was time to hangout and tour Milan on our own. From there we shopped, ate lunch and took in as much as we could.
After a long three, exciting, yet tiresome days of fashion and travel, it was time to head back to Florence. We took a 7:30 train and we were back to Florence around 9:30. It was a great trip and an overall wonderful experience. I loved seeing all the sites and gaining the first hand knowledge from the factories and tours. After this trip, I can’t wait to see all of the other wonders that are out there. Arrivederci!