FERRAGAMO: History that is RTW

Today, the FM students visited to the Salvatore Ferragamo headquarters, located here in Florence above the Ferragamo flagship and museum. The corporate offices are in an incredible Renaissance palace, belonging to Ferragamo since the 1940’s.

We met with their Management/Merchandising team, an elegant group who carry out all of the production, from sourcing raw materials and working with the design team, to fashion shows and in-store delivery which is of course, global.

It’s inspiring to see how the legacy of Salvatore is carried out and translated to RTW, something that Mr. Ferragamo did not specifically specialize in. The team still uses values and construction processes from almost century ago.

After a lovely and informative presentation, we had a coffee reception with the team and heard some wise words from Ferruccio Ferragamo, son of Salvatore, pictured below. What a privilege! We then concluded our appointment with a visit to the museum, now featuring an exhibit of Marilyn Monroe.

Suite Suit…

Imagine wearing a piece from the new Dior autumn/winter line, Ferragamo Pumps and clutch, and a killer pair of Dolce and Gabbana shades. Then imagine stepping out of a Ferrari Scaglietti (in black) and being ushered to your suite in a five star hotel on the river bank of Florence called the St. Regis. Sometimes I wish that was me, but sadly I was only a spectator.

One of the people I share an apartment with is a dance instructor and he invited me to watch a show case at the St. Regis hotel. It was shocking to see a place that beautiful. Gold, expensive fabrics, and paintings galore!! I walked into the ballroom and was even more stunned with what the women and men were wearing. Flowy fabrics and styles inspired by the 20’s flapper girls and the 30’s Hollywood glamor. It was when I was watching these women twirl and spin that an amazing realization hit me. The movement of the body can either enhance a garment or be enhanced by a garment. I know teachers can tell you this over and over again but then again Goethe said it best, “In the end we retain from our studies only that which we practically apply.”

When the dancers stopped and the music turned to a lull of sound I decided to leave. On exiting the hotel I saw a larger man in an ebony suit with spit polished shoes. He had short white hair and was sporting not only diamonds and gold on his watch but I’m sure if he had any cavities they would have been capped with the same. All I could think was…. It’s the Godfather! I was tempted to run up to him, kiss his ring then beg him to fund my fashion career. But then again I’m not that gutsy.