What’s Gucci, yo?

Hey guys!

My name is Zach, and I’m studying International Fashion Merchandising/Marketing in Florence for my 3rd year at FIT. I’m pleased to say that I’ll be blogging for the FIT in Florence blog now!

Today, us Merchandising/Marketing students took a trip to the GUCCI Headquarters, located in Scandicci, just outside of Florence. In this particular building, there are 1,200 employees. Despite the pouring rain, we were all wide-eyed and excited to see the secrets held inside of this huge designer facility. Upon arrival, we received guest passes with our names on them to be worn around our necks.

We were greeted warmly by a girl who was not much older than us students. She studies part time in Milan and works full time as an assistant to the Production Manager for Gucci in Scandicci. She gave us a tour of each department of the facility. Here, they develop products and create all of the prototypes which are then sent out to 60 different factories who produce and assemble the goods. We were shown an archive of every textile used for their accessories. Every kind of leather (crocodile, python, Louisiana alligator, ostrich) with every type of finish imaginable. I personally loved the black “rubberized” leathers. The things I’d do for a motorcycle jacket of this material! We saw furs of all forms and colors, synthetic materials, sheet-thin deer-skin, and more. The artisans showed us how they cut the leathers, using only the most flawless parts of the leather and using the less-nice parts for finishing touches and small goods. They source from the best tanneries located in Florence. Everything is hand cut using a very tiny, special cutting knife that’s sharpened before every use. Going through the workshop, we saw tons of skilled workers, each working on a different Gucci product, mainly handbags. There is only one man who makes the customized travelling trunks. They take about a month to make each, and sell for an unimaginable amount. You can take your pick from buying a new house, or a hand-made Gucci trunk. Some recent clients mentioned were Rihanna and John Travolta (who apparently uses his two trunks as coffee tables). They can be made with any textile of your choice, and are finished with luxurious hardware, usually gold. Lastly, we were taken to “the bamboo room.” This is where they finish, heat and reform stalks of bamboo for their famous “bamboo bag”. The bamboo is imported from China, and only the roots are used because they are strong and not hollow like the plant itself.

Walking through the halls of Gucci’s headquarters is an overwhelming feeling. We all know gucci, and the quality that is associated with it. Some of us know the crazy story of the Gucci family (Guccio’s vision, the rebellion of his grandchildren, Maurizio’s assassination). Gucci represents a powerhouse of a family, their struggles, and their triumphs. Along the walls are black and white photographs from the 60′s, 70′s and 80′s, showing family members, celebrities, and handsome people wearing Gucci. The lights inside were bright and everything sparkling clean. I hope to someday work at a place like this.

The next time you see a Gucci bag, consider the amount of time and effort that goes into making it. Know that it passes through this facility in Scandicci, and is, in every aspect, a luxury item!

Paris… The City of Opportunities

Paris brings a lot of opportunities for fashion design students. Being in Study Abroad with F.I.T. we have the advantage of going to different places. We went to the YSL foundation where they have kept every single fashion drawing that Yves Saint Laurent ever drew. We also met an eco designer by the name of Eva Zingoni who had an Intern that was mentored by Zac Posen and is now working free lance in Paris at the age of 23. Eva Zingoni’s Idea of taking the unused fabrics from top end designers reinvents the idea of moderation and using surplus to one’s advantage. First ever tour of the Hermes store in Paris was given to all the fashion design students from Florence attending F.I.T. We learned about every little detail of the reason things are decorated a certain way and we heard many different stories about all the celebrities that had visited the store. In Paris there is a store on Rue du Bouloi that takes eating to a whole new level. Many fiction writers have imagined that in the future we would all be drinking fumes and eating magic pills. Who would have thought that drinking fumes is possible today? The Lab Store created this candy tube called le whiff where you breathe in the partials of chocolate get a great full mouthful of flavor without the calories! We also went to Premier Vision and a couture pleater and my favorite… The Louvre!!  Paris was incredible, thank you again F.I.T. in Florence!!! Oh and here is a hint about what spring/summer of 2013 will bring: A lot of Green!

J’adore Paris

As David mentioned below, our school took an academic trip to Paris this past week! Our schedules were jam packed with industry appointments, museum visits and a trip to Premiere Vision! Even with a tight itinerary, we had the evenings to enjoy the beautiful city.
Here are a few photos from the week :) Enjoy~
graffiti 
Metropolitan stop designed by architect, Hector Guimard

La Seine

lit up night streets

Notre Dame

Hotel de Ville 
Sacre Coeur
 

Parisian cemetery @ Monmarte

Louvre Museum

inverted triangle inside the Louvre 

A view of the Alexander Bridge while on the cruise along the Seine

a 2 floor carousel

& of course, Eiffel Tower during the hourly light show
At the end of our trip, I really didn’t want to leave.. Paris is SO beautiful and I definitely want to make a trip back when the weather’s warmer :)
J’adore Paris!

There’s no place like Venice…

When I stepped on the streets of Venice I looked around expecting to see a little brown brindle cairn terrier, named Toto, appear so I could tell him I didn’t think we were in Florence anymore.  In Venice there isn’t a car in sight and the closest thing to ‘American hospitality’ was a McDonald’s that didn’t have a single picture of the famous golden arches.  Walking the streets of Venice at night is a magical thing. The city becomes nearly deserted, hardly any boats are running and the best thing I heard was… pure silence.  I have yet to find a city that can come close to the majestic allure of Venice.

As a young girl I dreamt of living in the era of corsets, petticoats, powder wigs and handmade lace. I guess you could say I almost lived that dream.  Cannaregio 2590 is home to Nicolao Atelier. From the front it looks like a small everyday costume shop but once through the doors, it turns into a wonderland of Rococo and Baroque decor.

All The Fashion Design Students we taught about 17th – 18th century attire by Stefano Nicolao (the owner and designer) who chose one lucky young student to model a corset and petticoat for us. Mr. Nicolao’s costumes have been seen in Casanova and Pirates of the Caribbean to name a few movies and have been in many theatrical performances.  We were able to see his studio and costume inventory.  It seemed like the costumes ran on for miles. As a hopeful future fashion designer, it was better than waking up on Christmas morning to presents under the tree. I could have spent a good day at Nicolao Atelier, but we soon had to rush away from trying on tri-corner hats and masks to go take a trip on a gondola. I would have never been able to see such amazing textiles or costumes if it hadn’t been for The Fashion Institute of Technology’s Study Abroad Program. Thank you F.I.T.

Ca’ Macana Mask Making

The first thing that pops up in my head when I think of Venice is masks and gondolas. We (FIT in Florence) recently took an academic trip to Venice where we had the opportunity to make our very own masks! Buying a mask is great, but I think making your own mask is even more special. We ended our second day in Venice at Ca’ Macana Mask Studio, where we learned about the history of Venetian masks, then  FITSA (FIT Student Activities) organized an event to participate in the actual mask making!

Bauta mask

Blank masks ready to be painted!

Before painting their masks!

FIT study abroad Director Sass Brown working hard on her mask!

Chohye working on her mask!

Erica's mask in progress!

Finished masks at sunset

Wouldn’t it be a great idea to go back to wearing masks on a daily basis and doing whatever you wanted, without anyone knowing you did it? These masks didn’t only hide your identity and social status, but gave you freedom! The anonymity that these masks offered, allowed for interactions within different societies without judgments being made. Think about all the criminal and immoral activities that people probably engaged in, which is why these masks are only worn during Carnivale now. But now we have original masks to take to Carnivale next semester (Spring 2012) for those wanting to participate! I’ll definitely be making my way back for sure!