Working with Massimiliano Giornetti

Ciao tutti!

The last two weeks have been a whirlwind of sleepless nights and extreme excitement. We just returned from Paris, which of course was pure magic. But the week before the big trip, we FD2 students had a major project on our hands. We had the surreal opportunity to present our final showcase ideas to Massimiliano Giornetti, the creative director of Salvatore Ferragamo.

We have been preparing since we returned from winter break, gathering research, drafting thumbnails, and narrowing down 10-12 designs to present to Mr. Giornetti. On top of this we had to create a print design for our fabric. Amazingly, we will have our own unique three meters of fabric professionally printed, which we will then incorporate into our final showcase look. The Ratti Group, Mantero, and ISA seta (printers for companies such as Versace, Hermès, Dior, and, of course, Ferragamo) are digitally printing all 21 of our designs! Talk about pressure to create something nice.

On top of the print development and collection development, we have all become professional model hunters. Our final look will be presented on a living, breathing girl, allowing us to create a head-to-toe look. For the past few weeks we have ducked around grocery store aisles, done double takes in the hallways, strolled around the center—hoping to glimpse a lean leggy beauty we can persuade to make our final looks sing.

On presentation day we nervously awaited feedback from Mr. Giornetti. There was no need for nerves though. He was cool, relaxed, and genuinely interested in all of our collections. Sorry I have no pics from the presentation! I was too busy trying to seem professional and composed. Yet now the real work begins! I’ve got my sewing machine rented and about 10 yards of chiffon to buy.  I can’t wait to take pictures of everyone’s progress.

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