Design Entrepreneurs NYC Spotlight: Astrid Brucker of Astridland

Can you tell us about your line?

Astridland is a contemporary women’s apparel brand that strives to dress the modern woman with flair, providing innovative, original but subtle pieces that are minimal yet bold. Our collections transcend seasons and can be worn day to night and year after year.

When did you start it?

We launched Astridland in 2008 when we did a Supima fashion show at Gotham Hall.

Why did you start it?

We worked in the fashion industry and designed costumes for movies. When Astrid needed a dress for a movie premiere she created her own and then added tops, tunics, and jackets to round out the collection.

Can you give us three words to describe the brand?

Minimal, bold, timeless

What’s your brand signature?

Our Denim Goddess gown has been widely featured and gets a lot of attention but our Issa top is our best seller!

What your favorite piece in the collection?

The Isis dress.  It’s loose, yet has a defining shape and it’s affordable and comfortable.

Why did you apply to DENYC?

We started a business plan but never completed one and needed guidance on how to grow the business.

What do you get out of the program?

We learned how to better structure the company, and understand how to implement changes in regards to marketing, finances, sales and public relations.

What’s the best part of being a NYC designer?

Astridland is made in NYC because we have access to so many resources here; skilled craftspeople, a great assortment of suppliers and the best trade shows.

Can you tell us a fun fact?

Astrid Brucker loves classical ballet and enjoys taking classes. While moving through each position, she often thinks of fluid silhouettes that accentuate the body. Ballet and fashion design have a common theme: it’s all about the line.

Learn more about the brand at Astridland.

Design Entrepreneurs NYC Spotlight: Alexa Galler of Eighteenth

Alexa Galler’s line Eighteenth started as t-shirts. 6 to be exact. Over time, it’s evolved into a full ready-to-wear line. Her pieces re-imagine basics and she’s keen on changing the shape and details of classic garments. You’ll see this through construction details in her dreamy sweaters, tops and outerwear.

So why Design Entrepreneurs NYC? She told us, “I want to learn how to approach my line more like a business than as an art project.” And, she said that the the best part of being a NYC designer is that everyone in this business is a character.

Learn more about Alexa at Eighteenth. 

Design Entrepreneurs NYC Spotlight: Ilana Kohn

Ilana Kohn

When did you start Ilana Kohn?

Summer Spring 2012

Tell us about your line?

I make casual, wash-n-wear women’s clothing featuring original prints that I design myself. The line is really all about the prints!

Why did you start it?

Prior to working in fashion, I worked as a commercial illustrator for close to a decade. When the economy tanked and took my bread & butter, publishing with it, I decided to return to grad school for historic preservation. While I was there, however, I became restless without any creative pursuits and began sewing. By the time I was ready to graduate, I decided to launch my line rather than go to work in the field.

Can you give us three words to describe the brand?

Bold, relaxed and print-based.

What’s your brand signature?

Prints and prints and prints!

Why did you apply to DENYC?

I applied to DENYC because I felt that I still have a lot to learn about the business side of things. Granted, as opposed to most designers I know, I actually really enjoy dealing with the business half and was eager to learn more!

What do you hope to get out of the program?

I hope to come out of the program with a better grasp on literally everything. This is such an excellent opportunity. I’m gonna take everything I can get! Granted, although I really do actually really enjoy marketing and sales, serious number crunching is so not my thing and I do hope they can manage to make a number girl out of me.

Your favorite piece of your collection?

I’m pretty excited about the jacquard knits that I have coming out for AW13!

Best part of being a NYC designer?

Getting to be friends with and be inspired by all the other amazing designers here. All the resources at our fingertips are certainly nothing I’d stick my nose up at either though!

Can you share a fun fact?

If I weren’t a clothing designer I’d be a professional kitty-puppy cuddlier.

Connect with Ilana at Ilana Kohn and get social with her on InstagramTwitter, her Blog, Facebook and Tumblr