Parke and Jessy at PROJECT
Three of our designers spent last week at MAGIC, the tradeshow that’s held in Las Vegas twice a year. We were out there to support our Design Entrepreneurs and see them in action!
Recollection by Sandra Murphy and Anjelika Krisna-Daftau of A.D.O. were two out of 10 designers that were selected to participate in the Launchpad Emerging Designers Showcase, an initiative sponsored by Fashion Business Incorporated, Balluun and Global Purchasing Agencies that gave up-and-coming designers prime real estate on the show floor and exposure to buyers, press and industry resources.
Parke & Ronen were at PROJECT introducing their latest sportswear and swim collections.
Anjelika and Sandra at Launchpad
We had a chance to catch up with Sandra Murphy, one of our Design Entrepreneurs NYC participants to learn more about her brand and what’s new for her spring/summer 2013 collection. Here’s there scoop on what’s ahead:
Can you tells us about your spring 2013 collection?
For spring 2013, I’m taking another look back at mid-twentieth century fashion and modernizing it for today’s consumer who appreciates ladylike dressing.
What’s new for the season?
New this season is my first eveningwear look which was inspired by a 1940s nightgown and it’s really special.
What colors, fabrics and silhouettes did you use?
I love color and it’s always key in each of my collections. This time I took inspiration from great spring and summer foods like avocado greens, yellows and cantaloupe orange. I design all my own prints and introduced two new printed fabrics this season, a fun picnic inspired conversational piece and a sunset inspired abstract.
What are some of your signatures?
My signature piece in each collection is a shirtdress. It’s a style sure to be found in every woman’s closet during the 1940s & ’50s. I think a great shirtdress should also be in every woman’s closet today!
This looks like a fun shoot! Where did it take place?
My lookbook was photographed at a beautiful house in Westchester. It was fantastic! Everything was in bloom and the colors and surroundings were the perfect backdrop for my collection. Additional behind the scenes photos can be seen on Instagram and I’ll soon debut a behind the scenes video on Facebook.
Which trade shows will you be at?
I’ve been selected to show at MAGIC this month as part of their Launch Pad program for emerging designers which I’m very excited about. I’m also hoping to show with some of my fellow Design Entrepreneurs NYC classmates at a New York tradeshow next month.
You can learn more about the line at Recollection by Sandra Murphy and connect with her on Twitter.