Q&A With Design Entrepreneur Sunghee Bang

Sunghee Bang Spring/Summer 2013

Here’s our latest chat with design entrepreneur Sunghee Bang. She describes her brand as a beautiful, quality label with an element of surprise that is for women who enjoy the luxury feel of knitwear and strong craftsmanship.

How long have you been designing? I have been designing my line for 3 years.

You started you line after attending FIT. Did you work for McQueen before or after school? I interned for Alexander McQueen right before my senior year. It was my last summer break in my life, so I wanted to experience something special. In 2008, I designed the Eiffel Tower and coil body prints for his Spring 2009 collection. Working in London with Alexander McQueen provided me with an entirely different perspective on fashion. McQueen’s approach to design showed me that there is no one-way to design.

Sunghee Bang Spring/Summer 2013

What’s your inspiration for spring/summer 13?
This season is all about sporty, versatile and easy-to-wear knits. The collection consists of minimized silhouettes with unusual twists such as combining stripes and flower prints with shiny and matte textures, creating asymmetrical silhouettes with un-matched seams along with tailored woven and soft knit shapes.

Using unique techniques and playing with perforated textures, I created 54 pieces that worked together to harmonize various ideas.

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A Visit to Accessoir’s Midtown Showroom

Aurija Petraityte, designer for Accessoir at her midtown showroom

We went to visit Aurija Petraityte, one of our designer entrepreneurs at her Midtown showroom to learn a bit more about her label Accessoir. Just three years old, the brand is split between two labels: Figaro and Fuse, her latest venture.

Aurija studied at FIT and Kaunas University of Technology in Lithuania. After school, she worked for a mass market handbag company and got a handle on the business. She decided to try it for herself and has been able to develop strong relationships with major retailers like Ross and smaller mass chains across the country.

Each season, she produces about 100 styles and updates her best sellers with new features. She spends 2-3 times a year in China to work on her designs with her factory and oversees production, sourcing and quality control.

For Aurija, the best part of her job is knowing that she can provide cute and affordable handbags to her junior/missy target. One of the biggest thrills is seeing a girl on the subway with her bag. She admits to just snapping a picture and not letting on that she’s the designer, but inside, seeing her bag on a girl makes her day!

Learn more about this New York based label at Accessoir.  

Fashion Week Preview: Marlon Gobel’s You Can See “The Stars” Video

Marlon Gobel, our dapper, charming and talented menswear designer will be presenting his spring/summer 2013 collection at Mercedes-Benz Fashion Week on Saturday, September 8 at 2pm. His short film, “The Stars,” is the ultimate runway show teaser. Watch, listen and get ready!

Learn more about our Design Entrepreneur at MARLON GOBEL.

DENYC Curriculum: Here’s What We Learned

Our designers participated in 3 weekend intensives. That’s a total of 42 hours covering marketing, operations and financials. Oh, and they drank a lot of coffee too! Here’s more about the curriculum:

Weekend 1: Fashion Business Marketing

  • Market research: industry analysis/feasibility, market assessment/ target market, competitive analysis
  • Building a brand: creating a cohesive and saleable line; line sheets, look books and sales collateral; press and media relations; pricing; social media
  • Sales: selling to boutiques, selling to major retailers, showrooms, terms and conditions of sale, trade shows, selling online, sales reps

 Weekend 2: Fashion Business Operations

  • Production management: WebPDM, PLM, sourcing vendors, costing, shipping and distribution, purchase orders
  • Business expansion: licensing, partnerships, investors
  • Staffing: developing a management team, developing an advisory board, hiring personnel
  • Legal issues: form of business, intellectual property, contracts

Weekend 3: Fashion Business Financial Management

  • Funding a business: loans, credit, investors, factors, purchase order financing
  • Financial statements: income statement, balance sheet, investor expectations, tax planning

This will culminate in a pitch to a panel of industry professionals that will review a few selected business and marketing plans in September.