Class of 2013 Design Entrepreneurs NYC Ends With Chromat and Ken Wroy Winning the Cash Prizes

Dr. Joyce F. Brown, Vasumathi Soundararajan, Becca McCharen, Jeanette Nostra

This summer, 37 New York-based fashion designers embarked on a fashion journey when they were selected to participate in Design Entrepreneurs NYC, a free “mini-mba” program that was developed by FIT and the NYCEDC and now in its second year.

Their curriculum was intensive and comprehensive. Designers were required to take three weekend seminar classes that focused on everything from marketing, operations and financials from industry professionals. Designer Richard Chai spoke to the group about his fashion track and the realities he faced in the business while growing his brand. They also had access to FIT resources and could take additional courses such as Excel for fashion designers, costing, social media and presentation tips.

The program paired each designer with a mentor to help them work through their business plan and support them along the way.

It culminated with a showcase and pitch night where 16 pre-seleceted designers had the opportunity to present their business plans to a panel of senior executives to get feedback and share their strategy for growth. The group was narrowed down to four brands including: Kai D, a Brooklyn-based menswear label and Kallio, a sustainable childrenswear company. At the end of the evening, Becca McCharen of Chromat, an architecturally inspired swimwear line which also creates caged pieces that have been worn by Beyonce, Nicki Minaj and Madonna was awarded with a check for $25,000, a contribution given by G-III Apparel Group.

Vasumathi Soundararajan, an FIT alumni and the Chief Underwearist of a menswear label called Ken Wroy, which is an anagram of New York received the second-place prize of $10,000 also from G-IIII.

For both women, Design Entrepreneurs NYC was their opportunity to put pen to paper and create a road map for their brand. Becca told us, “This was an amazing opportunity especially as a designer without a business background. The program shed light on so many things and gave me a chance to sit down and work on my plan.”
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