Design Entrepreneurs NYC Spotlight: Astrid Brucker of Astridland

Can you tell us about your line?

Astridland is a contemporary women’s apparel brand that strives to dress the modern woman with flair, providing innovative, original but subtle pieces that are minimal yet bold. Our collections transcend seasons and can be worn day to night and year after year.

When did you start it?

We launched Astridland in 2008 when we did a Supima fashion show at Gotham Hall.

Why did you start it?

We worked in the fashion industry and designed costumes for movies. When Astrid needed a dress for a movie premiere she created her own and then added tops, tunics, and jackets to round out the collection.

Can you give us three words to describe the brand?

Minimal, bold, timeless

What’s your brand signature?

Our Denim Goddess gown has been widely featured and gets a lot of attention but our Issa top is our best seller!

What your favorite piece in the collection?

The Isis dress.  It’s loose, yet has a defining shape and it’s affordable and comfortable.

Why did you apply to DENYC?

We started a business plan but never completed one and needed guidance on how to grow the business.

What do you get out of the program?

We learned how to better structure the company, and understand how to implement changes in regards to marketing, finances, sales and public relations.

What’s the best part of being a NYC designer?

Astridland is made in NYC because we have access to so many resources here; skilled craftspeople, a great assortment of suppliers and the best trade shows.

Can you tell us a fun fact?

Astrid Brucker loves classical ballet and enjoys taking classes. While moving through each position, she often thinks of fluid silhouettes that accentuate the body. Ballet and fashion design have a common theme: it’s all about the line.

Learn more about the brand at Astridland.