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A Visit to Accessoir’s Midtown Showroom

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Aurija Petraityte, designer for Accessoir at her midtown showroom

We went to visit Aurija Petraityte, one of our designer entrepreneurs at her Midtown showroom to learn a bit more about her label Accessoir. Just three years old, the brand is split between two labels: Figaro and Fuse, her latest venture.

Aurija studied at FIT and Kaunas University of Technology in Lithuania. After school, she worked for a mass market handbag company and got a handle on the business. She decided to try it for herself and has been able to develop strong relationships with major retailers like Ross and smaller mass chains across the country.

Each season, she produces about 100 styles and updates her best sellers with new features. She spends 2-3 times a year in China to work on her designs with her factory and oversees production, sourcing and quality control.

For Aurija, the best part of her job is knowing that she can provide cute and affordable handbags to her junior/missy target. One of the biggest thrills is seeing a girl on the subway with her bag. She admits to just snapping a picture and not letting on that she’s the designer, but inside, seeing her bag on a girl makes her day!

Learn more about this New York based label at Accessoir.