February Update: Design Entrepreneurs in the News

 

Chromat in Vogue

via Vogue

It’s just the beginning of 2014 and our alumni have been up to great things.  Here’s our roundup of designers in news:

1. Becca McCharren of Chromat was featured in Vogue for her fall/winter 2014 collection that made its debut at Made Fashion Week. She was also interviewed for the NYCEDC blog and talked about her DENYC experience.

2. Dominic Louis was featured in WWD for their fall/winter 2014 New York Fashion Week show. The review said, “The designer’s postapocalyptic aesthetic was infused with sophistication for fall.”

3. Mirame’s swimsuit lands in Westchester magazine just in time for spring.

4. Wild magazine reviewed the Titania Inglis fall/winter 2014 collection and described it as ”coming together to create a cool equilibrium.”

5. Jacqueline Stone of Salt + Stone went on air to talk with BBox radio about dating, proposals and jewelry.

 

Visit Bestow: Our Holiday Pop-Up Shop in December

Bestow DENYC Holiday Pop-Up Shop

This holiday season, we’re throwing a pop-up shop to make gift giving fun and easy. 30 alumni from the program will be selling their designs which include everything from ready-to-wear, sleepwear, childrenswear, swimwear, accessories, fine jewelry, shoes, and lingerie starting Friday, December 6 – Sunday, 15th. Stop in to shop, meet our designers and enter to win a gift basket from our local designers!

10% of the proceeds goes to New York Cares and we will be collecting gently worn coats to benefit the organization’s annual drive.

DESIGNERS

Angela Gao / Astridland / Auralís / Ayaka Nishi / Bazz de Grant / Between The Sheets / Cala Ossidiana /Carrie Parry /Design Portfolio / G9C / Gianna / Kallio / Ken Wroy / Kordal / Kristi Vosbeck / Katarina Lankova /Leota /Love Is Mighty /Marcia Budet / Mirame / Nzinga Knight NY / Recollection / Salt + Stone / Sena / Soham Dave / Sunghee Bang/ Thaddeus Beals / Vespertine

 TIMES

  • Friday Dec. 6 from 5-9 PM
  • Sat/Sun Dec 7 – 8, from 11-8 PM
  • Weekday Evenings: Tue. Dec. 10 – Fri Dec. 13, from 5-9 PM
  • Sat/Sun Dec. 14 -15, from 11-8 PM

Learn more and see what we’re selling at our event page. 

Class of 2013 Design Entrepreneurs NYC Ends With Chromat and Ken Wroy Winning the Cash Prizes

Dr. Joyce F. Brown, Vasumathi Soundararajan, Becca McCharen, Jeanette Nostra

This summer, 37 New York-based fashion designers embarked on a fashion journey when they were selected to participate in Design Entrepreneurs NYC, a free “mini-mba” program that was developed by FIT and the NYCEDC and now in its second year.

Their curriculum was intensive and comprehensive. Designers were required to take three weekend seminar classes that focused on everything from marketing, operations and financials from industry professionals. Designer Richard Chai spoke to the group about his fashion track and the realities he faced in the business while growing his brand. They also had access to FIT resources and could take additional courses such as Excel for fashion designers, costing, social media and presentation tips.

The program paired each designer with a mentor to help them work through their business plan and support them along the way.

It culminated with a showcase and pitch night where 16 pre-seleceted designers had the opportunity to present their business plans to a panel of senior executives to get feedback and share their strategy for growth. The group was narrowed down to four brands including: Kai D, a Brooklyn-based menswear label and Kallio, a sustainable childrenswear company. At the end of the evening, Becca McCharen of Chromat, an architecturally inspired swimwear line which also creates caged pieces that have been worn by Beyonce, Nicki Minaj and Madonna was awarded with a check for $25,000, a contribution given by G-III Apparel Group.

Vasumathi Soundararajan, an FIT alumni and the Chief Underwearist of a menswear label called Ken Wroy, which is an anagram of New York received the second-place prize of $10,000 also from G-IIII.

For both women, Design Entrepreneurs NYC was their opportunity to put pen to paper and create a road map for their brand. Becca told us, “This was an amazing opportunity especially as a designer without a business background. The program shed light on so many things and gave me a chance to sit down and work on my plan.”
Follow us on Twitter and Facebook to keep up with all the news.

 

Design Entrepreneurs NYC 2013 Opening Reception

Design Entrepreneurs NYC 2013

Morris Goldfarb, CEO, G-III Apparel Group; Jeanette Nostra, president, G-III Apparel Group; Joyce F. Brown, president, Fashion Institute of Technology.

Our second installment of Design Entrepreneurs NYC kicked off last week with a reception to welcome the class of 2013.

Jeanette Nostra, president of G-III Apparel Group opened up their showroom to host the event. FIT president Joyce F. Brown and Steven Frumkin, Dean of the Jay and Patty Baker School of Business and Technology were there along with the NYCEDC, program mentors, instructors and the 2012 class to meet the new group and share their advice and inspirational words.

Check out some of the photos below from the evening and view all of them on our Facebook page.

Design Entrepreneurs NYC is Recruiting the Class of 2013

KahriAnne Kerr presenting her plan to a panel of industry experts

Looking to take your fashion business to the next level and need the tools and knowledge to help you run your day-to-day operations while you grow your brand? If so, we encourage you to apply to Design Entrepreneurs NYC. In its second year, our free “mini-MBA” program brought to you by FIT and the NYCEDC will consist of 35 designers for its 2013 class.

Designers selected into the program will participate in weekend intensive seminars from industry leaders on topics such as operations, marketing, financials and other brand building topics. Participants will be paired with a mentor and will use the summer months to work on their business plan. Those that complete the program will also have the opportunity to pitch to a panel of influential industry leaders.

Here’s our criteria for eligibility:

  • Must be a NYC-based (all 5 boroughs welcome) fashion designer
  • Have a NYC-based fashion design business including: womenswear, menswear, childrenswear, and/or accessories
  • Be committed to attending all mandatory events (e.g. kick-off, weekend intensives, presentation skills workshop, closing events)
We’d also like you to: 
  • Have been in business for at least one year
  • Have demonstrated traction in the industry (e.g. press coverage, sales, etc.)

The deadline to apply is March 31 at midnight. Learn more about the program at Design Entrepreneurs NYC. 

Congratulations to the Design Entrepreneurs Class of 2012

James Talbot, Jeanette Nostra, Jess Wade and Mimi Plange

15 Design Entrepreneurs NYC participants had the opportunity to present their business plans to a panel of industry elite to show how a “mini-MBA” program created by FIT and the NYCEDC could strengthen their brand and help turn them into smarter, strategic New York designers. After invaluable critiques, James Talbot, Jes Wade and Mimi Plange were selected to receive additional support.

This four month program has now come to an end and we hope that the inaugural class of 2012 walked away with the entrepreneurial skills and knowledge to move forward with success along with new found relationships that will be fostered for years to come.

Learn more about all of the designers and be sure to look out for more news regarding next year’s program!

 

Design Entrepreneurs in the News: Fashion Week Roundup

Our design entrepreneurs had a strong presence at New York Fashion Week. From showing at Lincoln Center to the piers and all over the city, their spring collections were wonderful. We weren’t the only ones that noticed their talent. Take a look at just some of the clippings!

Sarah Canner featured on CrainsNewYork.com 

 

Suzanne Rae featured on Ecouterre.com 

Parke & Ronen featured on GQ.com 

Soham Dave featured on EcoSalon.com 

Marlon Gobel featured on GQ.com 

DENYC Curriculum: Here’s What We Learned

Our designers participated in 3 weekend intensives. That’s a total of 42 hours covering marketing, operations and financials. Oh, and they drank a lot of coffee too! Here’s more about the curriculum:

Weekend 1: Fashion Business Marketing

  • Market research: industry analysis/feasibility, market assessment/ target market, competitive analysis
  • Building a brand: creating a cohesive and saleable line; line sheets, look books and sales collateral; press and media relations; pricing; social media
  • Sales: selling to boutiques, selling to major retailers, showrooms, terms and conditions of sale, trade shows, selling online, sales reps

 Weekend 2: Fashion Business Operations

  • Production management: WebPDM, PLM, sourcing vendors, costing, shipping and distribution, purchase orders
  • Business expansion: licensing, partnerships, investors
  • Staffing: developing a management team, developing an advisory board, hiring personnel
  • Legal issues: form of business, intellectual property, contracts

Weekend 3: Fashion Business Financial Management

  • Funding a business: loans, credit, investors, factors, purchase order financing
  • Financial statements: income statement, balance sheet, investor expectations, tax planning

This will culminate in a pitch to a panel of industry professionals that will review a few selected business and marketing plans in September.