Design Entrepreneurs NYC Spotlight: Ayaka Nishi

Our design entrepreneur Ayaka Nishi gives us the inside scoop on her brand, being in the program and a fun fact about her business.

Ayaka Nishi

Can you tell us about your line?

Ayaka Nishi New York is a jewelry brand that is inspired by nature and natural materials. Each unique item is created and handcrafted at Ayaka Nishi’s studio. We work with silver, gold, brass, diamond, natural coral, lava beads and leather. Our jewelry is know for it’s textural details and art aesthetic.

Ayaka Nishi Fish Collection

Ayaka Nishi

When did you start it?

I launched my jewelry brand in 2009.

Why did you start it?

After I received my art history degree in Tokyo, Japan, I worked as a graphic and web designer for five years. After working in the digital design field, I became interested in creating something more personal and tangible. My mother is an Ikebana (Japanese Floral Arrangement) artist and my father worked in the medical field, so my childhood environment fueled my interest in nature and human anatomy. I moved to New York eight years ago to study Jewelry Design at F.I.T. After I graduated, I worked for two CFDA award winning jewelry designers, Philip Crangi and Subversive Jewelry. Then I was truly inspired to create my own brand.

Can you give us three words to describe the brand?

Elegant, Artistic, Noir

What’s your brand signature?

The Bone collection and Spine bracelet.

Whats your favorite piece in your collection?

The Cell cuff

 Why did you apply to DENYC?

I learned design in school, but I haven’t had the opportunity to study business, which is crucial to being successful!

What do you hope to get out of the program?

Business knowledge from the instructors and the opportunity to connect with other talented designers who are serious about making it in the fashion business.

What’s the best part of being a NYC designer?

Sometimes unexpected opportunities arise, like the DENYC program!

Can you tells us a fun fact?

An osteopathic physician became interested in my Bone collection and asked me which bone in my body was used for casting!

Learn more about our design entrepreneur at Ayaka Nishi. 

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