Our latest interview is with design entrepreneur Jacqueline Stone of Salt + Stone. Learn more about her company, why she likes being a New York-based designer and check out her fun fact!
When did you start Salt + Stone?
We finished production on our line in May and will officially launch the collection on our website, www.saltandstone.com in July.
Why did you start it?
We wanted to offer fashion forward fine jewelry that was available to our consumer at a reasonable price point. While we do have some high priced items, we believe that true design is priceless. We want our consumers and our fans to rethink fine jewelry and to start to fall in love with it again. We also recognize that behind every fine jewelry purchase is a story. Whether it’s a graduation gift, baby gift, wedding band, engagement or something beautiful for yourself, we want Salt + Stone to be the brand that helps you create that story.
What are three words to describe your brand?
Sophisticated, classic and whimsical.
Why did you apply to DENYC?
Jewelry is our number one love, our passion. We understand that fashion is a business and in order to pursue this craft to our utmost potential we also need to be business-minded. We applied to DENYC to gain a better understanding about marketing, sales, public relations and finances. We wanted to help Salt + Stone grow.
What do you hope to get out of the program?
We hope to make new friends, write a killer business plan and have a stronger vision for where the company is headed.
What is Salt + Stone’s signature?
Our owl rings get us noticed, but it is our celestial chain necklace that achieves the most sales. We can’t keep it in stock!
Do you have a favorite piece?
The Celestial Bracelet. It is beautifully constructed and is reminiscent of the starry night sky. It’s a perfect example of our use of clean lines and chaotic stone placement. Beauty lies in the world’s imperfections and we hope to capture some of that magic in our work.
What’s the best part of being a NYC designer?
It’s all here! There is more talent concentrated in this city than anywhere in the world. We are blessed to work with some of the most talented goldsmiths and silversmiths on the street (Diamond District).
Can you tell us a fun fact?
The company was started after our lead designer, Jacqueline Stone, came back from a life changing trip to Buzios, Brazil in 2007. This small beach village was made famous in the 1960s as it was a favorite destination of Brigette Bardot. There is a statue of her in the middle of the town. Jacqueline was inspired by the colors, creativity and the joie de vivre of the Brazilian people. She tries to incorporate that spirit in her work.