Today we’re chatting with our Design Entrepreneur Melinda Huff, Founder and Chief Creative Officer at Mirame.
Can you tell us about your line?Mirame is a swimwear brand with a sportswear edge. We specialize in one piece silhouettes that are fashion forward. We also offer generous coverage bikinis that reference old Hollywood glamour.
When did you start your start Mirame?
I launched Mirame in Febrauary 2011.
Why did you start it?
I started Mirame because of the gap in the market for edgy and advanced one piece silhouettes. Solid bodies are not represented in this category either. I wanted to expore the one piece in referene to dancewear and how our wardrobe can transition from beach to bistro.
Can you give us three words to describe the brand?
Beach to bistro.
What’s your brand signature?
Fashion forward one piece silhouettes.
Why did you apply to DENYC?
FIT is amazing. I had been receiving general business tips, but reached a wall and needed fashion industry specific guidance. DENYC was the obvious answer.
What do you hope to get out of the program?
Industry guidance in the merchandising and branding arenas. Great connections with industry advisors and peers.
Favorite piece in your collection?
I love the new Ellen bikini. It has a retro appeal, with a skirted bikini bottom and cap sleeve swim top.
Best part of being a NYC designer?
Everything at your fingertips!
Tell us a fun fact about yourself
I fell in love with swimwear when I found myself living on the north shores of Oahu with nothing but my sewing machine and suitcase in hand. I took to making bathing suits as a way to make money so that I could feed myself. A love affair was born!
Learn more about the label at Mirame.