Sarah Carson Cloud, Founder of Leota New York, the womenswear label that designs refreshing ladylike silhouettes for a touch of everyday wearable glamour gave us the scoop on her spring/summer 2013 collection and threw in some fun facts too!
Tells us about your spring 2013 collection?
With every collection, I make dresses that instill just a bit of unexpected delight into our daily routines. For spring 2013, I was inspired by a photograph of Grace Kelly strolling along the beaches of Monaco. I used rich aquatic blues, bright floral prints and warm colors to evoke the feeling a blissful seaside vacation.
What inspires you?
My great-grandmother Leota (the brand’s namesake) is a huge inspiration. Her heyday was the 50’s, and she got dressed as if every day was a special occasion. A lot of my inspiration comes from old family photos and mid-century screen sirens. My dresses evoke that classic glamour without requiring a girdle!
What is the best advice you have ever received?
Good manners go a long way towards building lasting relationships. At the Leota studio we always say that good manners and everyday glamour never go out of style. My team and I walk that walk every day.
What direction do you see women’s fashion moving in for the upcoming seasons?
Women will always want clothes that feel chic without sacrificing comfort. Our lives are getting busier, so versatility will continue to be important. Every season we keep the line fresh with a new collection of prints in iconic silhouettes. Styles like our faux wrap and reversible dresses, show that fashion can be simple and elegant, timely and timeless, which is what we all want.
What would people be surprised to know about you?
I have a black belt in Kung Fu. I took a year off in college to train and compete in the World Tournament, and won a few U.S. and European Titles. Martial Arts is about hitting the mat and getting back up to try again. It was the best preparation for my life as a business owner and for learning how to turn obstacles into opportunity.
Check out the label at Leota New York.