See What Our Design Entrepreneurs are Posting on Instagram

Tirana Jewelry

Instagram has been on the rise for some time. When it became available on Android this April, the craze got even bigger with over 10 million user signups in 10 days reports American Express Open Forum in a story on why brands should be on Instagram. Oh, and yes, there was the Facebook acquisition for $1 billion dollars too.

Our smart and savvy designers have made their way onto Instagram with some product pics and behind the scenes shots. Here’s what they have going on:

Between The Sheets Lingerie

Adam Sirak

Check Out Our Designers at MAGIC

     Parke and Jessy at PROJECT

Three of our designers spent last week at MAGIC, the tradeshow that’s held in Las Vegas twice a year. We were out there to support our Design Entrepreneurs and see them in action!

Recollection by Sandra Murphy and Anjelika Krisna-Daftau of A.D.O. were two out of 10 designers that were selected to participate in the Launchpad Emerging Designers Showcase, an initiative sponsored by Fashion Business Incorporated, Balluun and Global Purchasing Agencies that gave up-and-coming designers prime real estate on the show floor and exposure to buyers, press and industry resources.

Parke & Ronen were at PROJECT introducing their latest sportswear and swim collections.

Anjelika and Sandra at Launchpad

Check Out Our Designers in the News

Marlon Gobel featured on, the new tool that measures online influence

Helen Sanches featured on Lingerie Briefs

Mimi Plange featured on the T Magazine's Blog

Sarah Carson Cloud, Founder of Leota New York, the womenswear label that designs refreshing ladylike silhouettes for a touch of everyday wearable glamour gave us the scoop on her spring/summer 2013 collection and threw in some fun facts too!

Tells us about your spring 2013 collection?

With every collection, I make dresses that instill just a bit of unexpected delight into our daily routines. For spring 2013, I was inspired by a photograph of Grace Kelly strolling along the beaches of Monaco. I used rich aquatic blues, bright floral prints and warm colors to evoke the feeling a blissful seaside vacation.

What inspires you?

My great-grandmother Leota (the brand’s namesake) is a huge inspiration. Her heyday was the 50’s, and she got dressed as if every day was a special occasion. A lot of my inspiration comes from old family photos and mid-century screen sirens. My dresses evoke that classic glamour without requiring a girdle!

What is the best advice you have ever received?

Good manners go a long way towards building lasting relationships. At the Leota studio we always say that good manners and everyday glamour never go out of style. My team and I walk that walk every day.

What direction do you see women’s fashion moving in for the upcoming seasons?

Women will always want clothes that feel chic without sacrificing comfort. Our lives are getting busier, so versatility will continue to be important. Every season we keep the line fresh with a new collection of prints in iconic silhouettes. Styles like our faux wrap and reversible dresses, show that fashion can be simple and elegant, timely and timeless, which is what we all want.

What would people be surprised to know about you?

I have a black belt in Kung Fu. I took a year off in college to train and compete in the World Tournament, and won a few U.S. and European Titles. Martial Arts is about hitting the mat and getting back up to try again. It was the best preparation for my life as a business owner and for learning how to turn obstacles into opportunity.

Check out the label at Leota New York.

Fashion Week Preview: Marlon Gobel’s You Can See “The Stars” Video

Marlon Gobel, our dapper, charming and talented menswear designer will be presenting his spring/summer 2013 collection at Mercedes-Benz Fashion Week on Saturday, September 8 at 2pm. His short film, “The Stars,” is the ultimate runway show teaser. Watch, listen and get ready!

Learn more about our Design Entrepreneur at MARLON GOBEL.

Celebrate the Arrival of Suzanne Rae Fall/Winter 2012 at Steven Alan on August 22

You’re invited to celebrate the launch of Suzanne Rae’s fall/winter 2012 collection at the Steven Alan retail store in Chelsea. A D.J. set by Whitney Fierce Hercules and Love Affair will kick off the night and shoppers will receive a 10% discount on the collection.

Suzanne, a Brooklyn-based womenswear designer and DENYC participant,  keen on empowering women through her well-fitting blouses, pants and dresses, gave us the scoop on what’s ahead.

Can you tell us about your fall/winter 2012 collection?

The collection is inspired by the internal revolution channeling the spirits of Jim Morrison, Aldous Huxley and William Blake. Poetic and rock-n-roll, the
collection is fueled by a quest for knowledge and heightened consciousness.

You’ll see hand-screened prints designed to connect with the natural world through wood and fur inspired prints created by artist Sam Dakota. Dresses and gowns, jacket and capes, as well as separates come in bold silhouettes in rich velvets and wools to add depth the the collection.

Learn more about the label at Suzanne Rae and rsvp to

Suzanne Rae Fall/Winter 2012 Preview
August 22 from 7-9pm
Steven Alan
140 10th Avenue, NYC
(between 18th & 19th)

Behind the Scenes With Between The Sheets

Layla L’obatti, Arden Leigh and Treacle Tart from the Lingerie Addict

This week we had a chance to meet up with Between The Sheets, an effortlessly sensual and no doubt comfortable line of lingerie that’s Made in New York during their market week. We got a preview of their spring/summer 2013 collection, sat in on an editor appointment and learned more about the label.

Here are some fun facts about the brand and their new collection:

  • Between The Sheets began as a fashion show event that Layla L’obatti founded while she was a sophomore specializing in intimates at FIT. The show ran for three years and was covered in Women’s Wear Daily and drew an audience close to 1000 people during its final season.
  •  Every Between The Sheets collection uses some sort of clever combination of the word play (e.g. Airplay, Venus in Play) and is stamped on their label. Spring 2013 is all about shades of heather grey, ambrosia, and olympian blue in draped jersey knits that are soft, easy and are perfect to lounge in.
  •  Their premium line, Layla L’obatti for Between The Sheets uses silk rolls, lace folds and velvet bows for their Arabesque collection. You’ll see delicate bralettes and tap pants, gorgeous robes and surprising versatile stretch velvet garters (you can wear it as a belt too) that will make you want a new wardrobe!
  • Both of their collections are made in two separate facilities in NYC, one that specializes in cut and sew knitwear and one in silks. The sewers and workers at each of these facilities are highly specialized in their handling of these specific materials.
  • Each piece of lace in their Arabesque collection is meticulously hand cut. The tap pant & gown has six pieces and the wrap robe has eight that need to be cut to exact angles for each size in order to fit on the body of the garment. These pieces are then stitched together with zero tolerance because they have to form a perfect miter, then appliquéd to the silk, and finally the silk behind is cut away to create the cut-out design. They hand cut hundreds of pieces of lace between our fall/spring production of these styles.
Learn more about the brand at Between The Sheets.

Spring/Summer 2013 Preview: Recollection by Sandra Murphy

We had a chance to catch up with Sandra Murphy, one of our Design Entrepreneurs NYC participants to learn more about her brand and what’s new for her spring/summer 2013 collection. Here’s there scoop on what’s ahead:

Can you tells us about your spring 2013 collection?
For spring 2013, I’m taking another look back at mid-twentieth century fashion and modernizing it for today’s consumer who appreciates ladylike dressing.

What’s new for the season?
New this season is my first eveningwear look which was inspired by a 1940s nightgown and it’s really special.

What colors, fabrics and silhouettes did you use?
I love color and it’s always key in each of my collections. This time I took inspiration from great spring and summer foods like avocado greens, yellows and cantaloupe orange. I design all my own prints and introduced two new printed fabrics this season, a fun picnic inspired conversational piece and a sunset inspired abstract.

What are some of your signatures?
My signature piece in each collection is a shirtdress. It’s a style sure to be found in every woman’s closet during the 1940s & ’50s. I think a great shirtdress should also be in every woman’s closet today!

This looks like a fun shoot! Where did it take place?
My lookbook was photographed at a beautiful house in Westchester. It was fantastic! Everything was in bloom and the colors and surroundings were the perfect backdrop for my collection. Additional behind the scenes photos can be seen on Instagram and I’ll soon debut a behind the scenes video on Facebook.

Which trade shows will you be at?
I’ve been selected to show at MAGIC this month as part of their Launch Pad program for emerging designers which I’m very excited about. I’m also hoping to show with some of my fellow Design Entrepreneurs NYC classmates at a New York tradeshow next month.

You can learn more about the line at Recollection by Sandra Murphy and connect with her on Twitter.