Our Design Entrepreneurs are continuing to do great things in 2013. Whether it’s launching a new collection, giving styling advice or getting the best names to attend their shows, they are certainly being noticed. Here are a few clippings from Suzanne Rae, Marlon Gobel and Shirley Ephraim Fine Earth Jewelry.
Looking to take your fashion business to the next level and need the tools and knowledge to help you run your day-to-day operations while you grow your brand? If so, we encourage you to apply to Design Entrepreneurs NYC. In its second year, our free “mini-MBA” program brought to you by FIT and the NYCEDC will consist of 35 designers for its 2013 class.
Designers selected into the program will participate in weekend intensive seminars from industry leaders on topics such as operations, marketing, financials and other brand building topics. Participants will be paired with a mentor and will use the summer months to work on their business plan. Those that complete the program will also have the opportunity to pitch to a panel of influential industry leaders.
Here’s our criteria for eligibility:
- Must be a NYC-based (all 5 boroughs welcome) fashion designer
- Have a NYC-based fashion design business including: womenswear, menswear, childrenswear, and/or accessories
- Be committed to attending all mandatory events (e.g. kick-off, weekend intensives, presentation skills workshop, closing events)
- Have been in business for at least one year
- Have demonstrated traction in the industry (e.g. press coverage, sales, etc.)
The deadline to apply is March 31 at midnight. Learn more about the program at Design Entrepreneurs NYC.
15 Design Entrepreneurs NYC participants had the opportunity to present their business plans to a panel of industry elite to show how a “mini-MBA” program created by FIT and the NYCEDC could strengthen their brand and help turn them into smarter, strategic New York designers. After invaluable critiques, James Talbot, Jes Wade and Mimi Plange were selected to receive additional support.
This four month program has now come to an end and we hope that the inaugural class of 2012 walked away with the entrepreneurial skills and knowledge to move forward with success along with new found relationships that will be fostered for years to come.
Learn more about all of the designers and be sure to look out for more news regarding next year’s program!
Our design entrepreneurs had a strong presence at New York Fashion Week. From showing at Lincoln Center to the piers and all over the city, their spring collections were wonderful. We weren’t the only ones that noticed their talent. Take a look at just some of the clippings!
We had a chance to sit down with Katerina Lankova, one of our design entrepreneurs to learn more about STEE-LETAS, a fun, legwear label that keeps ladies in style below the knee!
Can you tell us about your brand?
STEE-LETAS is a different kind of legwear that can serve as a substitute for boots, and keep you warm and protected from the weather. They are highly fashionable and you will be noticed once you put them on! You’ll probably also get asked questions about what they are when you wear them!
They are a great accessory between the seasons too. You can wear them when it’s cold or warm because they are made out of many different materials such as lace, leather and anything in between.
I would say fashion forward and edgy. I believe I am innovative and also like to recycle and use materials from vintage stores to incorporate them into my designs because the end product has more personality.
At this moment I am mainly focusing on STEE-LETAS®, but on the side I’ve been involved with other projects such as designing costumes for music videos and dance performances.
Here’s our latest chat with design entrepreneur Sunghee Bang. She describes her brand as a beautiful, quality label with an element of surprise that is for women who enjoy the luxury feel of knitwear and strong craftsmanship.
How long have you been designing? I have been designing my line for 3 years.
You started you line after attending FIT. Did you work for McQueen before or after school? I interned for Alexander McQueen right before my senior year. It was my last summer break in my life, so I wanted to experience something special. In 2008, I designed the Eiffel Tower and coil body prints for his Spring 2009 collection. Working in London with Alexander McQueen provided me with an entirely different perspective on fashion. McQueen’s approach to design showed me that there is no one-way to design.
What’s your inspiration for spring/summer 13?
This season is all about sporty, versatile and easy-to-wear knits. The collection consists of minimized silhouettes with unusual twists such as combining stripes and flower prints with shiny and matte textures, creating asymmetrical silhouettes with un-matched seams along with tailored woven and soft knit shapes.
Using unique techniques and playing with perforated textures, I created 54 pieces that worked together to harmonize various ideas.
We went to visit Aurija Petraityte, one of our designer entrepreneurs at her Midtown showroom to learn a bit more about her label Accessoir. Just three years old, the brand is split between two labels: Figaro and Fuse, her latest venture.
Aurija studied at FIT and Kaunas University of Technology in Lithuania. After school, she worked for a mass market handbag company and got a handle on the business. She decided to try it for herself and has been able to develop strong relationships with major retailers like Ross and smaller mass chains across the country.
Each season, she produces about 100 styles and updates her best sellers with new features. She spends 2-3 times a year in China to work on her designs with her factory and oversees production, sourcing and quality control.
Learn more about this New York based label at Accessoir.
Instagram has been on the rise for some time. When it became available on Android this April, the craze got even bigger with over 10 million user signups in 10 days reports American Express Open Forum in a story on why brands should be on Instagram. Oh, and yes, there was the Facebook acquisition for $1 billion dollars too.
Our smart and savvy designers have made their way onto Instagram with some product pics and behind the scenes shots. Here’s what they have going on:
Three of our designers spent last week at MAGIC, the tradeshow that’s held in Las Vegas twice a year. We were out there to support our Design Entrepreneurs and see them in action!
Recollection by Sandra Murphy and Anjelika Krisna-Daftau of A.D.O. were two out of 10 designers that were selected to participate in the Launchpad Emerging Designers Showcase, an initiative sponsored by Fashion Business Incorporated, Balluun and Global Purchasing Agencies that gave up-and-coming designers prime real estate on the show floor and exposure to buyers, press and industry resources.
Parke & Ronen were at PROJECT introducing their latest sportswear and swim collections.