On April 5th, three creative directors and proud FIT grads, spoke to a packed house. ”What Makes a Good Creative Director?” was a School of Art & Design Town Hall Event moderated by Prof. Joshua Williams.
Topics ranged from what to accept (an entry level job) to what not to accept (“No” for an answer!) Issues of technology, editing content, working in teams, and creative expression were also addressed.
Breaking into the magazine field with no prior experience, Joe Zee from El magazine said the “nos” along the way were opportunities to “figure out why” and try again.
The impact of technology has changed the role of the creative director, panelists agreed–but not so fast–good editing is still key. With technology comes more content. The need for a strong vision and an editing eye are critical.
“There’s so much more information out there that you have to know what meets your vision,” said Prof. Joshua Williams in summarizing panalists’ comments.
Being at FIT said panelists, was a place to try test run ideas. ”Try a photo shoot, work on the school paper, help a student market their line,” were specific suggestions from Prof. Williams. The more things you try and even fail at, the better. “And good to do it early, than when you have a job in the real world. Take advantage of learning,” said Prof. Williams.
“Are magazines going to die?” was an anticipated question by Zee. Online should be different information, and a different interaction or experience, he said. But an online magazine should go hand-in-hand with the hard copy. “One should not be a pdf of the other, but its own entity,” said Zee.
It’s important for a creative director to know different mediums, said Audrey Linett. ”My job is to tell a story. The more they know the more they can push their vision online.”
photos by: Smiljana Peros