It’s one thing to admire great menswear on the street. But how do you recreate that feeling of a great pair of pants walking by for a customer in a virtual store? In order to turn “Nice pants, man” into more than a stand-up line — and into a desire to purchase those pants online — was the goal of this year’s PAVE (The Planning and Visual Education Partnership) competition.
PAVE’s annual competition has categories in visual merchandising (or product display) and the interior design of retail stores. From among this year’s 400 PAVE contestants who submitted pop-up designs for Bonobos online men’s clothing store, senior interior design student Hye Young Hayley Park won honorable mention.
“We’re proud to have Hayley represent the great work our students do at FIT,” said interior design chair Andrew Seifer. “Hayley is an incredible talent in our department. She won the Decorator’s Club award last spring and continues to flourish.”
“My pop-up store aims to create the virtual experience that’s closest to a physical experience by converging digital and retail stores,” says Ms. Park about the pants and denims shown in an on-the-go style in her rendering (above). ”For each pair of pants on display, an Ipad will be provided that allows customers to read reviews, check available colors, sizes, and find additional product information before making a purchase.”
“The accessories display wall is a 3′ x 3′ modular system with adjustable shelving sticks,” says Ms. Park. “The displayed products include shoes, ties, bags and belts. The LED seating cubes can be custom-colored and be rearranged. The material would be chipboard, good for sound absorption.”
While Ms. Park’s taste in fashion is commonly noted, it’s her interior design expertise that could make virtual shopping a sleek and wonderful experience.
To read about last year’s FIT PAVE winner go to: “Natasha Melo helping us locate lipstick, eyeliner & more”