No limits to graduating fashion designers’ imagination

Congratulates to Our Fashion Design Seniors!

Setting up for judging day

From butterflies, evergreens in the frigid tundra to high school uniforms and 18th century chantilly lace, senior design students reveal the under layers of their inspiration.

Meredith Gill’s design inspired butterfly wings. “I’ll be working on more butterfly designs for a collection!”
Katelyn Zawierucha flanked by her designs “Inspired by frigid tundra, the snow covering evergreen trees. I love winter!” #FITfashionshow
Angelica Ryan with duel childrenswear designs inspired by school uniforms “I actually took apart my old uniforms from Pope John Lions” high school!
Nicole Wilson with intimate apparel design “it’s fantasy and feminine.
Amy Campbell knitwear student from Dublin with her Irish wool coat chosen for the catwalk “Can’t wait to see it on the #FITFashionShow runway!
Annelise Davis w/winning intimate apparel design. Inspiration comes from an 18th century chantilly lace design on display at the Sigal Museum in Pennsylvania.
Wilson Santacruz “bringing a new look to sportswear,” with a shout out to Planned Parenthood.
#CrueltyFree #BlackKnit #Bondage #HaremKiltPants Christina de Gagliardi’s senior fashion #FITfashionshow
Amanda Spira with her senior design inspired by grandpa who wore blue medical glove. “That’s why the rough masculine feel with ‘pops’ of blue.”
FIT:  Where childrenswear dreams come true!
Jordan Mayer’s senior design inspired by “breaking up of different horizon lines of earth, water and sky” of Malta

RUNWAY ALERT!: Selected work from graduating fashion design students will be presented at the Future of Fashion 2017 runway show. Specializations include sportswear, special occasion, knitwear, intimate apparel, and children’s wear. The runway show will be streamed live on FIT’s website here: #FITFashionShow

Snapshots by Rachel Ellner

 

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Ode to Jianrong Lin’s “Momentum” series

“I think human bodies look best when in motion,” says Illustrator Jianrong Lin, (’16), of “Momentum,” his series of athletes in the heat of competition. Lin’s exquisite work evokes images depicted on ancient Greek urns. “What men or gods are these?” one might be inspired to ask, as the poet John Keats did of the “mad pursuit” of gods and maidens.

“I used different body forms to convey power, speed, and flexibility.  I made this composition [above] in an arc form to emphasize the speed and momentum of the athletes.  Perhaps this is the moment right after the runners take off,” says Lin.

Since graduating Lin has created posters and medical illustrations for the pharmaceutical company Merck, a storyboard for an AT&T campaign and a restaurant mural.  And more good news: one of his illustrations was accepted into this year’s Society of Illustrator’s Annual Student Show.

“The foundation of Jianrong’s fantastic work starts with his observation of things as they are, then translated into unique images. He has a sense of color that’s his own that comes from hard work and a love for what he does.” – Ed Soyka, Chair, Illustration 

“These swimmers [above] would have just plunged into the water. To charge forward, they turn their bodies into waves,” says Lin.

Lin has a long list of artists he admires.  “Some who have influenced me the most are Bil Donovan, Carlos Aponte, Laura Laine, Charlie Harper, Oneq, Guangzhong Wu. I can go on and on. I’ve pinned tons of illustrations of these artists on Pinterest for inspiration and reference.”

“I know exceptionalism when I see it and it was obvious from the first class with Jianrong that he was in that category. – Bil Donovan, FIT Illustration professor and Society of Illustrators board member

“When I think of football, what comes to mind are strength, physical contacts, and how the players can be piled up in weird ways,” says Lin.

“What I learned from the illustration program is a combination of so many things. It can be a technique I learned in a life drawing class, or ways to observe the object I want to draw. It’s even some words a professor said to me that stuck in my head,” he says.

“Volleyball players will do everything to save the ball. I’m always fascinated by how they’re willing to get on the floor,” says Lin.

Meanwhile, “Yoga is all about flexibility and mindfulness, so I tried to keep the figures simple and soft, almost feather-like. The composition [below] was inspired by cabbages — You know when you cut those purple cabbages in half and discover the wonderful patterns!” says Lin.

“For sure, without what I learned in FIT’s illustration program, I wouldn’t be able to create this series. I’m very grateful for it.”

Says Ed Soyka, Chair of Illustration, “He took what he learned and translated it into a personal, creative and fantastic artistic vision of his own.”

See more of Jianrong Lin’s work at JianrongLin.com or Instagram @Jianrong_Lin

Images used with permission.

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Study Abroad in India: “‘Namaste’ and a smile got me far enough”

“It’s culturally and visually so stimulating, the smells and sounds are all overwhelming in an incredible and good way,” says Photography Professor Jessica Wynne. She was mingling with the nine students she led through India as part of the International Photographic Study and Practice course this winter intersession. Upon viewing each others’ photographs at a reception outside the Great Hall, they talked in exuberant detail about their study abroad experience.

Photo by Serena Ho

“We took a boat ride on the Ganges at dawn. Just nine of us on the boat. It was magical,” says David Western, a Fashion Merchandising Management major. “There are men who ride around with bird feed trying to get you to buy it to feed the birds. There are people washing clothes and bathing” he says.

“We were going non-stop from 9 a.m. to 10 p.m. everyday,” says Prof. Wynne. “We started in Delhi, then went to Agra to the Taj Mahal. We flew to Varanasi, famous for the sacred pilgrimages to the Ganges.”

Photo by David Western

“The Ganges is a sacred river for Hindus. It’s the highest honor to be cremated there,” says Wynne. “Hindus believe if they are cremated on the banks of the Ganges River their soul will be free from the cycle of death and rebirth. It’s all happening at once; they bathe, wash their clothes, let children play, and at the same time they are burning bodies.”

Western, a rock climber and skier interested in travel and sports photography, said “It was an opportunity to learn more about myself as a photographer. I’ve photographed climbers in extreme conditions. This pushed me to work on different styles.” A theme he focused on was images captured through car windows.

Photo by David Western

“I wanted to explore how people react to the camera in the East versus the West,” said photography major Sophia Pavlatos, who decided to make the trip “because it was unconventional…It was incredible to see how open they were to my camera,” she said.

Photo by Sophia Pavlatos

For the photo of the man on the outdoor bed (above) Pavlatos said “I let myself into his backyard in rural Delhi and he welcomed me with a natural pose.

“‘Namaste’ and a smile got me far enough,” she says.

Photo by Pamela Stoicev

“Before photographing them we spoke, a mixture of facial expressions and light English. I met their families and asked to take their photos. It’s not posed. Their lifestyle allows for genuine photographs. They don’t have the media giving them an aesthetic–they give 100 percent of themselves,” says Pavlatos.

Photo by Pamela Stoicev

“I took a series of abstract photos, about 20 of just color and shapes of objects,” says Fine Arts major Pamela Stoicev. “I’m interested in the things people overlook.  In my painting class we’re doing a culture painting, referencing lore and culture. So it worked out perfectly. I’m very happy that the two classes merged,” she says.

Some mischievous monkeys captured the attention of Karina Demirciyan, a Communications Design major. “We went to a yoga studio and these monkeys were jumping up and down going from the roof to the ground and then to the next group of buildings,” she said.

Photo by Karina Demirciyan

“It was like Wak-a-mole. I stayed there with my camera and took the shot. It was perfect timing. Then there was a tarp they were poking in and out of,” hence another capture.

Photo by Karina Demirciyan

Ziara Rosario, a Fashion Business Merchandising major was struck by shapes and passageways. “I focused on architecture because architecture carries the same weight as other forms of expression of the culture,” she said.

Photo by Ziara Rosario

“I had a lot of fun looking at the in-between-stuff as you walk. This was leaving the Taj Mahal. There are alleyways, but you might not think to catch these places.”

 

Snapshots & memories from winter session study abroad in India

Click on link for more information on Short-Term Study Abroad programs.

All photos used with permission

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The “magical feelings” that led to Upper Worlds

The lions, wolves, lemurs, monkeys and birds from the “Upper Worlds” installation are gone now.  For six months they beckoned passersby from the Fifth Avenue display window of the Mid Manhattan Library. Their purpose was a different one from the famed lions, Patience and Fortitude, seated diagonally across the street at the entrance way of the 42nd Street NYPL. They are an expression of reverence for Earth’s creatures on the brink of extinction.  The creator of the Upper Worlds, artist and sculptress Professor Sue Willis, talks here with Fine Arts Chair Joel Werring about the installation:

“One of the most exciting things about the creative process is to find out where you’re going and what you end up with. You’re not always led where you think you’re going to be led. It’s the magical feeling of discovering something you weren’t expecting to happen.” – Sue Willis

Detail from Upper Worlds exhibit

“For me, Sue’s  installation at the NY public library was a heartfelt and compassionate statement on the vulnerability and diversity of life on this marvelous planet and that we as humans so often take for granted,” says Prof. Werring.

For more about the dimensions of  Upper Worlds

 

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The presidential election and aftermath: Alex Golshani’s “11/9”

What happens when you expect scenes of joy, and fate provides pathos instead?

“I thought I  would be photographing a celebration,” says Alex Golshani (photography ’16), about the evening of the presidential election.  “I expected to be making images of mothers and daughters witnessing an historic event and tearfully jubilant voters relieved after a close call with a nightmare scenario.”

Here are several of Golshani’s photos and comments about election night and the protests that followed. The photos are part of his “11/9” series that was recently published as a book.

Photo: Alex Golshani

“I was in the crowd outside of Javits Center and as the votes were being reported.  This woman (above) was the first person I saw tearing up. I took it as a sign of what was coming,” says Golshani.

Photo: Alex Golshani

“His portraits illustrate the face of the country at this moment of time,” says Professor Curtis Willocks of his former student.  “Alex is a thinker. He’s cerebral.  He’s always looking. He’s always thinking.  He is so observant of people and light. His work has always stood out.”

Photo: Alex Golshani

Outside the Javits Center, Khizr Kahn (above) and other prominent Clinton supporters gave speeches. “Mr. Kahn was of particular interest to me because of his role in the campaign and his bold opposition to discrimination and bullying,” says Golshani.

“Alex Golshani’s stark and moving black and white images of election night and the protests that followed poignantly and sensitively capture the mood of despair, disbelief and brewing anger of the moment. 

Ed Kashi acclaimed photojournalist and author

Photo: Alex Golshani

When the crowd cleared, Golshani walked to Times Square where he found a mix of supporters from each side. “People were arguing and yelling. That man (above) in the suit just looked stunned, like he couldn’t believe what was happening,” says Golshani.

“His portraits illustrate the face of the country at this moment of time…Alex is a thinker. He’s cerebral…His work has always stood out.”

– Prof. Curtis Willocks

“I was feeling distressed and wanting to call it quits and go home, but I didn’t. This was history happening all around me and it didn’t matter if I was scared I had to document it,” he says.

Photo: Alex Golshani

We stand at a crossroads and never in my lifetime have I felt the critical need of the media and visual storytellers to portray our nation with calm, dignity and truthfulness. Alex’s work represents an approach that I hope we see more of.” – Ed Kashi

The following night Golshani went to the protest rally that started in Union Square and marched to Trump Tower.

“There were thousands of people on Fifth Avenue. Many had signs and were chanting. People wanted their opposition to be heard. Many were climbing scaffolding and lamp posts.”

Photo: Alex Golshani

Golshani says that at FIT he explored many “applications” of photography.  “My work evolved a lot in four years. I  had the benefit of some great professors who informed my many interests.”

“I admired him from Day One,” says Prof. Willocks.  “He’d go out and experiment on his own with different cameras, with different film. We’d take the train to 42nd Street. Even on that short trip he’d be photographing. When I think of Alex Golshani I think of a Leica camera. He always had one around his neck. He knows his stuff.”

Photo: Alex Golshani

Golshani says he has been photographing protests since Occupy Wall Street  in 2011. “The protests I have documented have been about issues like the economy, police brutality, women’s rights and even protests for food purity. Making pictures has been my way of contributing,” he says.

Photo: Alex Golshani

“I think this series is a time capsule of how people were feeling about certain issues. Today they mean one thing, in 40 years they may have a different meaning”says Golshani, who plans to do related works on the upcoming inauguration and the Women’s March on Washington.

Photo: Alex Golshani

To see more of Alex Golshani’s work or to purchase “9/11” go to: Alex Golshani Photography

The photographic work and opinions expressed by Alex Golshani are his own. 

All images used with permission.

 

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Goodbye Sass!

Sass Brown

“The next picture I send you I’ll be on a camel”

The associate dean (and for five months our interim dean) of the School of Art and Design has left after 17 years at FIT for a warmer… much warmer…clime, in a city with really tall buildings and great high-fashion shopping malls and 24-hour air conditioning…Dubai.

Parting shots:

Goodbye words: “No, I didn’t get fired!”

Days between arrival and work: “I fly on (Jan) the 6th, arrive on (Jan) the 7th and start work on (Jan) the 8th.”

New title:  Dean, Dubai Institute of Design and Innovation

Most important clothing she’s taking with her: “Something by Donna Karan Urban Zen. Coats will go to the back of the wardrobe.”

Most important books:  “‘African Origin of Civilization,’ by Cheikh Anta Diop, and ‘The Artist’s Way,’ by Julia Cameron.”

First experience at FIT: “I was brought in to teach American Couture. I used to laugh that they brought in a European for this.”

Favorite memory at FIT: Georgianna Appignani (director of International Programs) sent me to a conference in Rio on textiles. I’d never had any public speaking experience. It was attended by the president or VP of Brazil. It was another experience of leaping and hoping a net would be there. It opened my eyes to the opportunities in education. I’ve written two books since then, lots of papers and taught workshops and spoken all over the world.

Advice to self in re-locating to a new country: “You have to find the things that bring you joy very quickly. It’s a way of establishing your own supports. Whenever you move, especially where you don’t know anyone, you lose all the familiarities that make life comfortable. You’re going to have many lonely and stressful times.”

First one new thing of joy in Dubai: “A Lebanese restaurant I discovered.”

Other things of comfort: “My broom(stick), my crystals, things that I’ve picked up from places I’ve been, chairs from Ivory Coast, ornaments from Brazil.

Average temperature in Dubai “It hovers between 80 degrees F and 85 degrees F. ”

“I love the desert” she says.

Sass Brown

Sass with her last afternoon tea at FIT

 

Also check out:

Talking trash with Sass

Dean Arbuckle on Simone Cipriani & The Hand of Fashion series

Paul Dillinger of Levi Strauss kicks off Summer Sustainability Institute

Art & Design’s Sass Brown Appointed Acting Assistant Dean

photos: Rachel Ellner

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Kareen Fagan: DIY and beauty care “to the core”

When Kareen Fagan tells people that she has an AAS in Jewelry Design (2005) and that she runs a body and hair care products business, she imagines them wondering: “How does she go from creating artistic designs to making soaps and scrubs?”

Ms. Fagan, now at work on her BS in Entrepreneurship, tells us how she combines intertwining passions. She also talks about her enduring inspiration, her grandmother Enid, whose name is now synonymous with sweet smelling herbs, scented oils, and healing and beauty lotions.

Kareen Fagan working with ingredients in her Crock-Pot

“While I am an artist, my focus is on making products with nourishing ingredients from the earth to help treat or alleviate conditions such as eczema, sunburn or overly dry or oily skin,” she says.

Ms. Fagan describes herself as “DIY” to the core. “Along with making jewelry, I’ve made hair and body products based on my personal needs since I was a teen,” she says.

Soap bars in oatmeal

Having tried different moisturizers for dry skin, she researched and experimented with plant-based oils in her kitchen. She developed her Shea Body and Hair Butter, which she shared with friends and family who then requested to purchase more.

“I didn’t plan on starting a body and hair care business. My goal since I was a teenager was to have a jewelry company,” she says.

Part of the Enid B. line

In fact she was selling handmade jewelry when she was only 11 years old.  “On weekends I sold my jewelry at craft shows.  My parents allowed me to travel from our home in New Jersey to Manhattan to buy my beads and supplies at wholesale suppliers,” she says.

“A couple years ago I became passionate about helping people with my body and hair products. I  chose to use chemical- and preservative-free, plant-based oils like raw shea butter, organic olive oil, organic coconut oil and essential oils.”

The alchemist’s work station

Ms. Fagan named her company Enid B. in honor of her paternal grandmother. “She first taught me about using medicinal plants to care for our family,” she says.

Kareen Fagan with her grandmother Enid

“The artistry of jewelry making is incorporated in my body and hair care product making in different ways. I consciously choose plants that I infuse into oil in order to get different colors to have as my color palette, much the way I would use colored stones,” she says.

Jars of colored oil for Enid B. products

“My Thai Breeze soap is made in two batches and then combined. One batch has no added color, but takes on a cream color from the, which over time fades to a soft brown and then becomes the top layer of the soap.”

For the second batch, the bottom layer is infused with annatto seeds, a natural colorant used in foods like Spanish yellow rice. “It’s inspired by the rich colors of Thailand and the golden architecture that is part of the country’s landscape. Then there’s the blending of essential oils to create imagery I like.  I use lemongrass and ginger as the lead scents in my Thai Breeze soap.”

Enid B. soaps

Ms. Fagan began blending oils that she found to have healing properties.  “I have taken perfumery courses like Intro to Perfumery.” She takes other courses based on the needs of her business as they arise. For instance, she took Intro to Digital Photography and Still-Life Fundamentals for Fashion Stylists.

“Packaging design has become very important to me. I want the packaging to be an outward extension of the product’s purpose, which the customer will experience upon opening. My products are for the good that they will do, but also they are little luxuries that sit beautifully next to a favorite soap dish in the bathroom, or next to a collection of vintage perfume bottles in the bedroom.”

Ms. Fagan has begun using glass jars for her shea body-hair butters and face-lip scrubs like her Rosemary and Lemon Sugar Scrub.

“There’s a feeling that comes from the coolness as your hand glides over the smooth sides of the jars.  There’s also an elegance that plastic cosmetic jars don’t always have,” she says.

Blooming Rose Sea Salt Scrub alongside rose petals

With the help of friends and family, Ms. Fagan has honed what she calls her “design eye.” Early on, a roommate she had, pointed out the complimentary designs of materials she had chosen for the apartment. “There was a lace theme in my curtains and a couple of tops and a favorite skirt. The colors in my quilt were the same as my oven mitts,” she says.

Now Ms. Fagan gets feedback from her husband and friends. “They get to be my product test subjects, which they absolutely don’t mind!”

More information on Kareen Fagan’s skin care line can be found on her Etsy shop: Enid B.

All images used with permission.

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Meet Dave, Felix, Iggy, Elsa, Buster & Ginger

“First off, I am a dog lover,” says Illustration Professor John Nickle, to exactly no one’s surprise. While the award-winning illustrator’s spunky, high-minded animal characters for children’s books are 100% imagination, these hard-living pups serve as the illustrator’s live muses.  He knows their stories, predilections, where they hail from, accessories they look best in and the ones they chew through. Prof. Nickle tells of his experience with each of them here:
"Dave," by John Nickle
“Dave” by John Nickle
I was given a blurry, one-inch square Xerox copy of Dave’s ASPCA mugshot, attached to his rescue paperwork. Apparently the guys who found him, stuck a hat on him for the photo. I re-shot the photo reference for detail and lighting, and added a different hat but kept Dave’s stunned expression. 
 
My inspiration comes from the 18th century English painter George Stubbs, known for his animal paintings. I recently saw several of Stubbs’ horse paintings at the Met and was struck by how subtly weird they were.
Rundown & Felix
“Rundown & Felix” by John Nickle

Rundown is a big, solid Hamptons dog by way of Baltimore. Felix is my dog, a crazy Italian Greyhound. They see each other a couple of times a year when we visit our friend Stacey in Sag Harbor. When they play it’s like watching a weight lifter and a sprinter dance and trash talk.

My challenge is to push the paintings beyond straightforward animal portraiture and find a little twist to make them interesting.

"Iggy" by John Nickle
“Iggy” by John Nickle

Felix and I know Iggy and his owner Dani from Prospect Park. Dani says that Iggy’s face reminded her of a pansy. I had a hard time composing this with just one pansy, so a halo seemed to be a good and appropriate solution. Prospect Park is the background.

The series dovetails nicely with my illustration and painting classes at FIT. They are collaborative, like illustration assignments, and I use a classical approach to the making of the paintings.

"Elsa" by John Nickle
“Elsa” by John Nickle

Elsa is an Icelandic Sheepdog. Her “mom,” Annika and the family are avid skiers and split their time between Vermont and Brooklyn. Elsa is a fiery, focused, and vocal little dog, aka the “Bjork of Prospect Park.” I wanted to juxtapose her intense presence with the serenity of a snowy landscape. 

I encourage each client to tell me their dog’s story and encourage feedback during the photography and sketch phase. I take a lot of photos for reference and usually use about four final choices for the main reference.  One photo for expression, one for angle, one for color and one for lighting.

The final paintings are all acrylic on wood. I start with a monotone underpainting and then apply a combination of washes, opaque paint, and glazes.

"Buster" by John Nickle
“Buster” by John Nickle
Buster and Ginger are roommates in New Jersey. Rendering fur was the big challenge here, of Ginger’s flowing locks and Buster’s crazy patchwork. These are part of a three-part commission that includes the client’s son.
"Ginger" by John Nickle
“Ginger” by John Nickle

For each of the paintings, I made the background a bold, solid primary-ish color so that they could be hung close together as a triptych, spaced and hung as either a horizontal or a vertical set.

John Nickle has been teaching in the School of Art and Design for five years. In the undergraduate Illustration program he teaches drawing and painting, illustration assignment, and senior portfolio classes. In the MFA program, he split teaches the Exploring Media class.

To see more of Professor Nickle’s work go to: John Nickle Illustration

All images used with permission.

 

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Samantha Mayo’s Color Harmony Project

Samantha Mayo became interested in interior design in her junior year at Sayville High School on Long Island.  “I grew up going to antique shops in Pennsylvania and throughout New England. I had an interest and feel for furniture and accessories from different time periods,” says Mayo, now a first-semester Interior Design student.

“I used to wonder how the furnishings and pieces affected their previous owners’ lives. I thought about how to recreate the same feeling or perhaps a completely different one for another person’s life,” says Mayo.

“Now I think about the environment that furnishings belong in — how the colors will affect the perception and mood of the space,” she says about what she’s learned in Interior Design Studio I class with Prof. Phyllis Harbinger.

Samantha Mayo, first semester Interior Design student. Photo: Patrizia Messino
Samantha Mayo, 1st semester Interior Design student. Photo By: Patrizia Messineo

Her second project for this class was to explore moods and setting. “We were each assigned a different hue; mine was orange. I created a triadic color scheme for a therapy center. This is a hue that exudes a hopeful, happy and relaxing environment,” says Mayo.

finished-commerical-back-crop
Samantha Mayo’s Color Harmony Commercial Space

“What students learn,” says Prof. Harbinger “is not only the principals and theory of color harmony, but the practical application of appropriate materials. It’s not just about the right hue or color, but making sure your texture and patterns are all aligning with the overall scheme and provide function for that particular space.”

The commercial board (above) is a triadic color harmony.  That means three colors equidistant on the color wheel. The hues in an orange triadic scheme include purple and green. “We went to the Decoration and Design Building,  which has interior design showrooms, to find samples of materials that would be in our respective spaces. It was fun but challenging to find the right ones for a commercial space,” says Mayo.

Samantha Mayo's Color Harmony of Residential Space
Samantha Mayo’s Color Harmony of Residential Space

The project’s second board is of a residential space. “This is a master bedroom. I created a client profile of a young woman in Arizona who longed for cooler weather. Her bedroom retreat included the elements of her surroundings–the warm tones of orange, but also the cool tones of blue. Think cool ocean breezes!” says Mayo.

“Her boards were very professionally executed,” says Prof. Harbinger. “She’s coming away from this project with a better understanding of how an interior designer would work through the process of creating a color harmony.”

There’s more to come. “The interior design curriculum will help Samantha build a skill set that will enable her to understand, evaluate how to incorporate elements from various historical periods into a design that will fit the way we live today,” says Prof. Harbinger.

Mayo agrees. “Learning about color harmony and schemes will help me incorporate elements of different time periods into spaces that I’ll be designing.”

 

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Professors’ FIT invite wins prestigious design award

Communication Design Assistant Chair CJ Yeh and Professor Christie Shin won two of the 143 awards in the 2016 Communication Arts Typography Award competition. As is customary to say in this election year, “That’s UUUGE!” The CA Award is one of the most prestigious design competitions in the world. The professors’ winning design for the all-type design category was the invitation card for FIT’s first exhibit of student work from the department’s new Creative Technology minor.

“We got the design direction for the front of the card fairly quickly,” said Prof. Yeh. “But I got stuck working on the design for the back. The theme was typography in the digital age,” And then…

ct_postcard_1000
Winner of all-type design CA Award for their invitation to the Creative Technology exhibit “TYPE.”

“Prof. Shin started breaking the expected grid and used a diagonal layout to bring more energy to the design.

“I watched her move things around quickly on and off the art board. I said to myself  ‘Oh, the movement reminds me of a printing press.’ It actually looks like a misprint when it is left partially outside of the art board.

cjchristie
Communication Design professors & CA winners CJ Yeh and Christie Chin

“Misprint became our core concept. We were excited by this direction. The idea of a misprint exposes the technology behind the making of the invitation card. The textual content was rotated and purposely aligned on an angle to give a sense of movement, and the position was carefully calculated so the viewer has to complete some of the information by moving the eyes from one side to the other.”

 

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