It’s hard to tell what a couple might be thinking in a classical painting. But we do know what their artful counterparts are thinking in Lynn Albrink and Laura Arnold’s modern replicas for their Match.com ad campaign. They’re either thinking: “I really like this girl,” or “How do I get her to the altar?” Or maybe even, “He’s hot. I’m so lucky I could pinch myself.”
“It’s about finding your perfect match to show that dating and even the experience of finding ‘the one’ can be fun,” says graphic design student Lynn Albrink.
The project grew from a Fine Art’s-related assignment: go to a museum, find an artwork you like, and create an ad.
When Albrink and Arnold saw René Magritte’s surrealist painting of raining men, they had an idea. It could be reworked to represent a single woman watching men pour out of the sky. Such easy picking! And a perfect metaphor for an abundance of eligible men one might hope to find on match.com
Albrink and Arnold continued with their match.com theme for the next assignment in Professor Frank Csoka’s Foundation in Advertising Design class. “We used the same idea to create an entire campaign for match.com,” says Advertising Design student Arnold.
They weren’t the only ones enjoying themselves. “It was an amazing and interesting experience working with Lynn and Laura on the ‘Girl on the Swing’ ad,” says Annie Yang who modeled for the ad. “It’s funny when I picture how I had to sit on a cooler while holding one chopstick in each hand. They even threaded a string through my black dress and pulled it back to give it the effect of movement.”
Professor Csoka oversaw the ad campaign with great enthusiasm.”There are so many works of art with couples, the thought was that this campaign could go on forever.”
The complete project, with photos and details of how the project was completed, is in the 5th floor hallway between the D and E buildings.
Albrink and Arnold from Rheine, Germany and Innsbruck, Austria respectively, met in class last semester. They are currently working on another project together and talking about starting a business after a few years of industry experience.
To see photos of the progression of the match.com campaign and other works they created together go to: lala design on Behance