So the organizers of World Summit on Innovation & Entrepreneurship decide they want their awards ceremony preview to be media experimentation. You’re Prof. C.J. Yeh, and you say “of course” because every design challenge to this guy is “of course.”

The event, to be held at the Museum of the Moving Image, was ideal for motion graphics. Yeh hailed students from the Media Design Club to create an immersive environment. It meant setting up five large-scale projectors in a space where nothing can be put on walls or ceiling. They devised a tripod system consisting of “a laser tripod that can be raised nine feet high,” says Yeh. “We combined that with the boom stick for the microphone stand and hung the projector on top of that. Did I mention we had four hours?”

For the prelude, old horror flicks are shown juxtaposed with student videos, ones that pose challenges and “a call-to-action,” says Yeh. Let’s watch:

“Last Drop,” by Alexis Gallo was completed in broadcast design CD441, a course for graphic design and advertising design juniors.

“I liked that texture is being used in ‘Last Drop.’ These days given the popularity of digital tools design, projects easily become ‘too perfect’ using a lot of the digital color and shapes. In this piece Alexis hand-cut shapes, then scanned them in to get the tactile feel that is perfect for the topic,” says Yeh.

“The State of Inequality,” by Christina Hogan

“What’s most innovative is the way Christina, a graphic design senior, used graphic elements as well as all the details in the motion,” says Yeh.

“Case Study: Project Dreamer,” by Annie Zeng and Cindy Leong was created in graphic design in digital media GD344, a six semester sequence for graphic design and advertising majors.

“This particular semester the final project is to create an online interactive project to support something that they hold dearly. The project authors decided to use social media platforms to remind us to  never stop chasing our dreams,” says Yeh.

And then it was on with the gala.

“It was exciting to see how the experience empowered the students. Often the conversation is between designer and designer. This competition gave them a chance to get feedback from business people and entrepreneurs. Even while setting up the show, people were curious and talking to us. They were watching our setup — seeing how in such a short time we could deliver.”

Photo courtesy of World Summit on Innovation & Entrepreneurship