Squarespace Thinks Outside the Box

Anthony Casalena, Founder of Squarespace,

in conversation with

FIT Alumna Dalia Strum, FMM ’05

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FIT alumni and students, known for their creativity and outside-the-box thinking, gathered at FIT to hear from Anthony Casalena, Founder and CEO of Squarespace, who spoke about entrepreneurship and how to turn great ideas into thriving businesses. As a college student, Casalena recognized a need to make website building more efficient, appealing and accessible to anyone. As a result, Squarespace was born out of his dorm room. Squarespace is an all-in-one website publishing platform, offering a framework for those great, big ideas. In our technology-driven world, being able to create a custom website that best reflects a brand’s  identity is of utmost importance to entrepreneurs, from fashion designers, to photographers, to fine artists.

With clients such as Michael Kors and Rodarte, Casalena continues to grow the company–most recently reaching 50 million viewers with a Superbowl commercial this January. The talk starts off with the highly entertaining commercial and leads into a lively discussion moderated by FIT alumna Dalia Strum (FMM ’05). Watch below and be sure to join us at a future Faces & Places in Fashion lecture!

 

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