Tag Archives: Sustainability

Discovering a Major: Packaging Design

by Claudia Arisso as told to Emily Bennett

Claudia Arisso

Claudia Arisso

I came to FIT really interested in Packaging Design! You do have to begin with the Communication Design AAS, so there were still two years for me to make a sound decision, apply, and get accepted into the BFA program. Communication Design prepared me for Packaging because the 4th semester is all about taking introductory courses to things like advertising, packaging, and exhibition design so that you have a better understanding of which BFA you’d like to continue into. For instance, Packaging is so different from the more commonly known Graphic Design major. Packaging deals extensively with crafting a brand from the ground up. You need to create a story and a reason for the consumers to fall in love with a product. Our classes revolve around brand strategy, creative briefs, and creating brand stories. (It’s all about depth!)

This is a work in progress of a flexible packaging project for an international food brand

This is a work in progress of a flexible packaging project for an international food brand

As specific as Packaging Design sounds, we come out with such a wide skill set because it requires you to wear many different hats, and grads can go into pretty diverse fields. For me, writing, research, and strategy are the aspects of Packaging that I want to take into my future career, whatever that may be.  So far I have done two internships. My first was working on page layouts, logos and identity for a design publication. This was strictly graphic design for print. My internship at the moment is for credit and is a required part of the Packaging Design curriculum. I work in a small packaging design studio that is more focused on brand strategy and how to get instant shelf impact. I have also picked up some freelance work along the way, but I wouldn’t necessarily recommend piling that on while you’re still in school.

I had to show a portfolio to be accepted into both my AAS and BFA. To get into Packaging, I just had to show my best work from the AAS program in addition to my GPA.

This was made for the Packplay competition for the University of Quebec and Montreal. The competition is between from schools all over the world (we are the only ones from the US!)

This was made for the Packplay competition for the University of Quebec and Montreal. The competition is between schools from all over the world (we are the only one from the US!)

Last semester, I took a Sustainable Packaging class that taught us how to make sustainability part of our design process, which is so important to anyone involved with making anything in 2015. Outside of Packaging, I’ve taken everything from Crime Scene Chemistry to Bookbinding. Picking a major doesn’t mean you have to pigeonhole yourself! I’m in a pretty specific major, but I learned that you can make it work with whatever talents or interests you have. Your major shouldn’t restrict you – use the aspects you love about it to your advantage and play up your strengths. The different BFA programs are really just different means to an end.


To learn more about the Packaging Design major click here! And to learn about the Communications AAS program click here!

–Emily–

Discovering a Major: Entrepreneurship

by Laura Vitarelli as told to Emily Bennett

Laura Vitarelli

Laura Vitarelli

I just recently decided what I wanted to do. Within the past two years I decided I wanted to become an esthetician, which is doing professional makeup, facials, peels, laser hair removal,  and other things related to skin care. I definitely want to try to start my own line of skincare and makeup products, which is why I chose Entrepreneurship as my major.

Many of the classes I take in Entrepreneurship revolve around fashion, which I am interested in as well. The program aims to address the real life demands of today’s marketplace. It is an option for students who want to become more impactful members of society, learn how to manage creativity, become more innovative in business, and learn how to build a sustainable enterprise.

The fact that FIT has a major dedicated to learning how to run a start-up was a huge factor in choosing the school. The admissions process was the same as anyone else applying to a major in the School of Business and Technology. I had to write an essay about why I was the perfect fit for this school, send transcripts and test scores. I didn’t have to show a portfolio or anything like the Art & Design students.

Currently, I am enrolled in the AAS Advertising and Marketing Communications program (Entrepreneurship is a Bachelor’s Degree program). I believe having both majors when I graduate from FIT will prepare me for being involved in today’s crazy marketplace and enhance my knowledge about the business world and how it works. So far, Computer Design has been my favorite class. Right now I am working on a portrait of Ariana Grande made solely of typed letters. It is really challenging and interesting. I visited the club fair last week, and WFIT, the campus broadcast club,  has me interested. And I am definitely going to join the Models and Stylists Association so that I can do makeup on people.

Even though it is only my first couple of months at FIT, the biggest lesson I have learned is to get out of your comfort zone. I think it is something everyone has to do in order to succeed and realize who they are.


To learn more about the Entrepreneurship major click here. And to find out about Advertising and Marketing Communications click here.

–Emily–

Nothing Left to Do but Network

Hi guys,

Can’t believe this semester flew buy SO fast. I mean I’ve got only three more weeks to go before finishing forever (wow, right?) but I know it in my heart these are going to be the three longest, most intense weeks in my college career. With that in mind, I have been non-stop applying to jobs. Wherever, whenever I can I send in a resume. Technically I can’t start working until Jan.6 (because of OPT permit, F-1 student problems) so I shouldn’t start looking until one month before. Personally, I do not care at all about technically and already started the hunt. What I have encountered after a great amount of emailing is that knowing someone from the company you are applying to is your first step inside the door.

For this reason I have been secretly stalking the companies I intend to apply too and see if there are any events coming up. My friend EventBrite has really come in handy. Sometimes you just have to get out there and live to learn. At one point you just have to stop depending on books and start depending on life. To prove that this is not some gibberish (even though it might sound like it haha) here are two events I have attended lately, which have made me realize that every networking opportunity is a potential job opportunity.

  1. A Night of Empowering Conversations hosted by PureWow New York and Fidelity Investments. To say this event blew my mind is an UNDERstatement. I’ll let the pictures do the talking.
  2. unnamed (1) unnamed (5) Screen Shot 2014-11-23 at 11.23.09 PM unnamed (4) unnamed (3)IMG_20141112_180514 Where are the Sustainability Jobs? Panel presented at Columbia University by SUMASA. The insiders tips and the snacks were equally amazing. Remember to always carry business cards with you and add people on LinkedIn.unnamed (6) unnamed (7)

Oh and the cherry to my ice cream week was being featured in the ANN INC Facebook page. How many times shall I say it? HARD work, PAYS off.

Screen Shot 2014-11-23 at 11.29.35 PMCarpe Diem,

Sadie

Love Your Library: Disruptive Luxury

Hi Everyone,

Love Your Library is a series of events hosted by the FIT Gladys Marcus Library focusing on different aspects of the fashion industry. This year marks their 7th year of consecutive success and I was really impressed by the quality of their guest speakers. Last Wednesday I assisted Disruptive Luxury: 3D Printing for Fashion and Luxury Goods with the Designer Francis Bitonti who is known for the world’s first fully articulated 3-D Printed Gown for Dita Von Teese.

He covered everything from a brief history of his design studio, the future of the industry, and changes to both as a result of technologies like 3D printing. (His studio also offers free courses, check them out here)

Some of the things I took away:

  • 3D printing is so much more than rapid prototyping.
  • There is a shift on how content is created, language makes things and that language today is code.
  • Mathematical Models drive innovation.
  • We have to embrace computation as a creative media.
  • We should stop trying to reproduce what we already have.
  • 3D printing can be a Zero Waste Process.
  • We have a level and control of precision like never before seen in humankind.
  • There is a trend on making smaller printers not bigger.
  • In approximately 10 years the patents will die which will make the technology more widely available and less expensive.
  • The future is in our hands.

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Carpe Diem,

Sadie

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MPS in Global Fashion Management

Bonjour mes Amies,

This past week I got to practice my French with students from Paris and learn some Chinese words with students from Hong Kong. How did this all happen? One short answer: hard work and dedication (I said short, not easy). Let me explain myself, I received an email with the subject “To my Best Students (A Students)” from one of my incredible ITM professors inviting me to a seminar carefully crafted by Pamela Ellsworth the Chairperson of the Global Fashion Management Masters Program at FIT. When I read through the email and saw the list of guest speakers I realized I had struck gold with this opportunity. At the same time, I realized I had limited knowledge about this program’s offering, so here I have it for you (served on a silver platter).

  • FIT’s Master of Professional Studies (MPS) in Global Fashion Management prepares emerging fashion executives for top managerial positions in the burgeoning international fashion industry.
  • Offered by FIT in collaboration with Hong Kong Polytechnic University in Hong Kong and Institut Français de la Mode in Paris.
  • Intensive ten-day seminars on each campus, you will gain a comprehensive view of the interrelationships among the various segments of international fashion businesses and the technology that drives them.
  • The program focuses on leadership, cross-cultural understanding, and the global marketplace, you will graduate prepared to assemble and manage international teams of professionals within an organization, and to guide an organization through the unchartered waters of international business efficiently and profitably.
  • Is completed within 18-months. Class structure is interactive and flexible, and includes intensive seminars, online learning, guest speakers, and site visits.
  • open to candidates with a minimum of three years of professional experience in retail, design, marketing and merchandising, import/export, fashion journalism, or other related field.

Click here to find out more about an international education on three continents. Also their open house is coming up, be sure to register by clicking on the image.

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Some of the incredible guest speakers:

Bill McRaith, Chief Supply Chain Officer, PVH

Michael Appel, Retail Consultant

Paul Price, CEO, Creative Realites

Janice Sullivan, CEO, EDUN

Professor Sarah Labowitz, Stern School of Business, New York University

Inka Apter, Manager of Fabric Research and Development, Eileen Fisher

Leslie Singer, Professor, School of Visual Arts; Chief Creative Officer, Singer Salt

Screen Shot 2014-10-11 at 10.50.07 PMSome of the things I learned:

Companies HATE change, but change has to be viewed as a positive thing. There are a lot of changes happening within the fashion industry.

Never take a defensive position against a threat, figure out how to get with it.

The new normal: majority of consumers plan to keep savings high & spending low.

Every company is a tech company.

3D printing has the ability to unleash your imagination, it is the most disruptive form of creative technology.

Meaning is the new luxury.

Not knowing is not an appropriate response in 2014.

In turmoil, we see opportunities.

Be fearless, be bold. Filter your own opportunities.

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The only thing we can be sure of about the future is that it will be absolutely fantastic.”

Carpe Diem,

Sadie