Tag Archives: AMC

Interning in NYC: Michele Marie PR

Connections are truly what everyone says they are… the best thing to have! Building a strong network of people in your community, class, major, etc. can lead you to opened doors you would have never thought of having. As a Baker Scholar, I received the greatest opportunity at a time I was in need… an internship!

Michele Marie PR is a full-service public relations agency specializing in editorial, celebrity and event driven press in the fashion, beauty, and lifestyle industries. The agency focuses on developing and executing strategically targeted press campaigns to brand clients as leaders in their own particular sect. The founders are energetic, fresh, and accessible with bi-coastal experience in a wide array of product lines. The clients include young design talent, established premium designers, and innovators in the world of fashion, beauty, and accessories. They have a proven track record of combining editorial press, celebrity dressing, promotions, and events to assist in developing successful household-name brands. The team collaborates with each client to pitch concepts and materials to maximize on potential brand awareness and excitement. Commitment to the highest quality shines through in all services. Michele Marie PR has two offices located in west Los Angeles and New York City. Situated in a spacious, wood-floored, loft-style spaces, the offices are prime showroom locations where stylists, editors and celebrities experience the clients’ products on a daily basis.

How do you get credit for an internship? Where can I get an internship? DO I NEED AN INTERNSHIP? – all of the questions you may have can be answered by the Career and Internship Center. I am currently doing this internship credited and they experience is worth the internship class you have to take!

Never close opened doors, being at Michele Marie PR and speaking with the co-founders of the agency themselves has landed me a summer internship at the LA office!

Perks of AMC: An Inside look

FIT

Advertising and marketing have always connected with me. As a young girl, I was mesmerized with my mother’s American and Hispanic fashion magazines. Each magazine had a distinctive typeface style and content, and I would dissect and analyze each advertisement and article. I was fascinated by the different cultural appeal, beauty and fashion trends. I would enjoy making my own magazines, putting together a story line and collage of magazine clipping and photos. I remember being asked by my father on a daily basis to summarize my day; I enjoyed the opportunity to tell a story about me, to elaborate on what I learned, and to describe how I saw things through my own perspective. My love for creative marketing is the reason why I chose Advertising and Marketing Communications at FIT.

From creating marketing campaigns to promoting products to building brand awareness, AMC prepares you to become the entrepreneur you’re destined to be. From you’re very first semester, you will be immersed in classes with foundational knowledge of advertising and marketing, direct marketing, promotion, public relations, etc. AMC courses allow you to develop media plans, write print advertisements, press releases, magazine articles, and so much more. You’ll learn skills you can apply across a multitude of industries – especially the ones you’re most passionate about. Whether your goal is to work for your favorite clothing brand or one of the top Fortune 500 companies, AMC will give you an impressive foundation in marketing communications designed to showcase your creativity, skill and talent.

More than anything, you’ll be guided by a faculty of practicing professionals of 30+ years, varying from advertising and public relations executives, editors, journalists, producers, and marketing consultants. They can offer an inside scoop into the industry, provide contacts through networking and bring in guest lecturers for seminars to interact and ask questions.

If you want to get down to the creative side of business, AMC is the major for you!

Melinda

A New Internship!

I wanted to write a quick blog post to you all to share some exciting news! I recently accepted an internship with SPI Marketing!!

What is SPI Marketing you ask? Well, SPI Marketing is a leading gay consumer / LGBT marketing firm located here in New York. SPI knows the urban and gay consumer better than anyone else. Companies seek out SPI to introduce them to the gay and lesbian market, or to reenergize their presence in this advantageous market! Some of their clients include ABSOLUT Vodka, Diet Pepsi, American Airlines, LOGO, Aquafina, IBM and many others.

Being an Advertising and Marketing Communications major, working with this company is right up my ally. When I was interviewing, we were discussing so many topics, and processes that I’ve studied in my major related classes! It’s so cool to see how it comes to life in the real world – definitely helps me learn.

You may be asking how I got the internship. Well, thankfully I maintained a great relationship with the man I interned for last year, Daniel Vosovic. Long story short, he sent my resume to some friends, they sent my resume to their friends, and voila! It shows the power of networking here in the city. Once you make a strong relationship with someone in the industry, it definitely benefits you later when looking for internships or jobs!

Don’t forget – most of all of our professors here at FIT have or are currently working in the industry! They are the perfect people to talk to about different opportunities.

I’ve only been in the SPI office one day so far, and it’s a very fun and relaxed environment! That makes me more comfortable as an intern to ask questions and actually learn! I’m so excited and grateful for this opportunity and I will definitely keep you all posted! 🙂

xx,

Brendan

Back to School: Course Highlight

Well, hello there Blogosphere! Remember me? 🙂 It feels good to be back and writing for the FIT Admissions Blog. It’s almost been a full year, can you believe it?

School has swung back into session, almost like we never left. Students have refilled every crevice of FIT’s campus and the spirit of a new school year is among us. In between classes, the quad is covered with students basking in the warm sun of September’s indian summer. Friends perch on the ledges surrounding each building, as they laugh and reconnect over their lunches. There’s a wonderful energy to campus at the beginning of Fall semester. Excitement, passion and creativity – qualities of each FIT student that kickstart the semester.

I personally feel wonderful being back in the city and on campus again. I am now a college Junior (what?!?) beginning my bachelor’s program in Advertising and Marketing Communications. Which means I now have an Associates degree in Advertising and Marketing. I feel super cool being able to say that 😉 I’m excited for these next two years at FIT and what it has in store for me.

With new semester’s come new courses, DUH! Moreover, with a new program comes new courses. Some student’s decide to try a new major when they enter their bachelor program. However, I’ve really enjoyed my major over the past two years. The courses that are offered in the bachelors program really excite me! For today’s post I’m going to focus on one of the courses that I’m very much looking forward to this semester – Video Studio Production.

You may be thinking, “but he’s a marketing major, why is he learning how to be a camera operator?” Well, it takes more than a camera operator to produce a television show. In this course we learn professional studio techniques for video, journalism and communications. We learn to understand what it takes to put on a show not only behind the cameras, but in front of the cameras as well as in the control room. 

I’ve actually be interested in the “behind the scenes” of television production as a career for awhile and this class is the perfect introduction. FIT actually has a state of the art TV studio and control room in the A building, and those two rooms are my classroom! The TV studio has three cameras, a set, proper lighting and everything a legit studio would have. The control room does exactly what it says, controls what’s going on in the studio. It’s complete with multiple monitors, sound boards and computer systems.

I’ve had three classes so far, and in each one different students are able to take on different roles. For example, one class I was the Technical Director, camera operator and director and in another class I was the host of our mock talk show. Working my way from behind camera to in front! It’s very interesting to me to learn how talk shows are made (obviously on a much smaller scale and less pressure.) This semester we will be producing and filming a talk show, an instructional video and a PSA! With each project, the students in the group will be able to rotate roles so that we can learn different aspects of the process.

This class is different from others I’ve taken here at FIT because we’re not just sitting listening to a professor for 3 hours. It’s very hands on and exciting, and the perfect start to my Monday morning. I am able to see a different avenue that my major could take me down and it’s very informing.

Sometimes when we’re in the midst of a program, we may have our sights set on one specific job. Or we may have no idea what we want to focus on. The great thing about FIT, and my major specifically, is that it covers all bases. When you leave a course at the end of a semester, you’re able to check one more aspect of your industry off your imaginary list. I’m definitely learning where my skills could be applied in the future job market. I personally like to see where my major is applicable in the real world because I’m still not certain what industry I will enter after I graduate. I know I’m not the only one!!

I can’t wait to update you readers on this class as it progresses this semester! I hope you all have had as a successful back to school as I have. Go out and enjoy this beautiful weather!! Finally feeling like fall 🙂

xx, Brendan

 

Back In the New York Groove

New York City has a flow like no other. Everyone walking is in a rush to be somewhere and they’re most likely running late. A walk down the street doesn’t just get you to your destination but also doubles as cardio! If you can’t stand the heat, get out of the kitchen. Or NY’s version, If you can’t walk fast, GET OUT OF MY WAY! 😉

Needless to say, the pace of New York is much different from my hometown. And I love it. However, when you’re out of the city for SEVEN WEEKS (much too long for me) it takes a day or two to readjust. I have to use the New Yorker part of my brain, and put on my New Yorker legs. There’s an art to bobbing and weaving through pedestrians without bumping into them and I must say I’m an expert artist!

Now that I’m synchronized with the pace of the city, I look forward to starting my semester at FIT! This is the first semester where I’m taking all major related courses! I find that something to celebrate. No more science, history, math classes…well at least until my bachelors, I think.

This semester I’m taking Sales Promotion, Research Methods in IMC, Advertising Copywriting, Audience & Media and the Credited Internship class. It’s so awesome once you start to see lessons from one class being integrated into another. That’s when you really start to absorb all the information because you see where it all fits in the industry.

My schedule this semester is also very on point. I intern with fashion designer Daniel Vosovic at the CFDA Incubator Mondays and Tuesdays, work on wednesdays (eyeroll but money doesn’t grow on trees), and class Thursday and Friday, and work Saturdays! I’m already loving the different structure this semester. Being in the industry two days out of the week teaches me a lot, sometimes more than I’d learn in a classroom setting.

Spring semester comes with a side of optimism. No matter how frigid and indecisive Mother Nature is the first month or two, Spring IS right around the corner. NYC comes back to life along with all living in it. Trees bud, flowers bloom, and opportunities arise for everyone. I can’t begin to explain how magical NYC is in the springtime. And did I mention summer comes after spring? 😉

Springy thoughts my friends!

xx, Brendan